WINE TOURISM

A good knowledge of a region’s tourism assets and the extent to which they match visitor needs is essential for destination planning and marketing (Roberts and Deery, 2008). 1. Using the headings and model below, prepare a resource inventory that helps to give your chosen wine region/destination its “identity”. *See below for wine region * Overview of the Region Proximity to major population centers Wineries and wine produced Primary food production and food service Accommodation Natural attractions Marine/coastal aspects Heritage Culture and the arts Sports and adventure activities Other attractions 2. Based on your analysis of the segments of your region that contribute to the identity of the region, categorize your region as either emerging, growing, maturing, or rejuvenating. Please use the criteria below, and justify your placement of the region in that category.                                            

Sample Solution