The follow
ing post has two assignments namely;
1.Work psychology
outhwest Airl
ines was formed
in 1971 to serve
inter-city routes
in three Texas cities. By 1998, it had grown to approximately 24,000 employees serv
ing 25 states with approximately 2,500 flights per day. Southwest operates as a low-cost, no-frills but high customer service airl
ine fly
ing po
int-to-po
int, rather than establish
ing the hub-and-spoke system common to its larger competitors. A key to its success is the achievement of low turnaround time—the time required for a plane to land and take off aga
in—which requires a high level of teamwork, coord
ination, and flexibility among different employees and occupational groups. To accomplish this advantage, the company works hard at ma
inta
ining a culture that emphasizes flexibility, family orientation, and fun. It has been highly successful, generat
ing profits each year s
ince it was founded and realiz
ing significant appreciation
in the value of its stock over the life of the company. Southwest’s quality and productivity serve as benchmarks for the
industry. It consistently ranks at the top of the various quality measures—
includ
ing on-time performance, baggage handl
ing, and customer compla
ints. S
Employee Relations
Nearly 90 percent of Southwest’s workforce is organized
into n
ine unions. Four—the pilots and three small technician unions—are
independent organizations. The flight attendants and ramp workers are represented by the Transportation Workers Unions (TWU), the customer service and the reservation agents are represented by the International Association of Mach
inists (IAM), and the mechanics and cleaners are represented by the Teamsters (IBT). The company has enjoyed highly cooperative and peaceful labor relations s
ince its found
ing. Its founders were not opposed to unions and essentially
invited them
into the organization. However, management has also worked hard to ensure that the unions ma
inta
in the same objectives as the company, avoid
ing highly adversarial relations. There are no formal union-management structures or processes for consultation and representation beyond negotiations and grievance procedures. However, management keeps the union representatives
informed of new developments. One example is when the company decided to implement a flexible benefit plan; it met with union leaders and
indicated the plan would be an add-on to the exist
ing contractual provisions and therefore did not require negotiations. Union leaders also
initiate dialogue, as they did when rais
ing questions over how the company was implement
ing the Family and Medical Leave Act. Several union leaders questioned the procedures, and brief
ings were held to clarify how the company was comply
ing with the Act. Other issues around which
informal consultations have occurred
include workers’ compensation adm
inistration policies. The primary channel for employee
input is the company’s open-door policy,
in which employees with questions are encouraged to write to Herb Kelleher with their concerns, suggestions, or questions. These letters forwarded on a daily basis to appropriate managers to prepare a response. All letters receive a response—
in fact, sometimes middle managers are concerned with be
ing bypassed by these
inquiries or
1 This case is conta
ined
in, “Rebuild
ing the Social Contract at Work: Lessons from Lead
ing Cases,” Thomas A. Kochan, Institute for Work and Employment Research, MIT Sloan School of Management, Task Force Work
ing Paper #WP09, May 1, 1999. The longer article,
includ
ing bibliographic references and footnotes omitted from this version of the case, can be found
in the CasePlace.org References section.
1
compla
ints. However, this avenue is widely used, because management does follow up on them. “It’s part of the culture,” said one manager. Top managers also visit four or five stations each year to meet with employees. With no pre-arranged agenda, these meet
ings serve as another opportunity for management to learn about employee concerns and for employees to br
ing problems to management’s attention. These visits also
introduce new managers to the airl
ine’s cultural norms. Southwest also ma
inta
ins a “culture committee,” comprised of 127 members from different parts of the company. Each year, the Executive Vice President meets with groups of employees to elicit issues and problems of greatest concern. From these meet
ings, priority issues are identified, and small teams are formed to work on them. Examples
include: problems of employee burnout among
individuals
in a job for a long period of time; a “New City” committee that goes to each new city Southwest serves to educate new employees about the values of the company; and the “Back to Basics” team, which sponsored an essay contest to describe what makes Southwest work. The team chose a series of essays that were
integrated
into a book with an accompany
ing video that is now given to every new employee. These committees are all staffed by volunteers work
ing on their own time. In short, the values of the company and its practices are implemented by develop
ing the culture of empowerment and family values, not through any formal representative forums or structures.
Summary and Implications
Southwest has used its human resources as assets for achiev
ing and susta
ining a competitive advantage. Moreover, it has communicated this
intention to its
internal workforce, to its customers who expect a highly motivated and friendly workforce and high levels of service, and to an external
investment community that cont
inues to value the company highly, as
indicated by its favorable price/earn
ings ratios. Southwest accomplishes this success largely through the leadership and culture established by Kelleher and the managers he has hired and promoted. It also does so with unions that embrace the company’s culture and have not pursued demands for a role
in the management or governance process or jo
intly-run programs at the workplace.
Us
ing the Steps
in the Research Process, presented
in Riggio (2013, p.20) as a guide, design an appropriate research based study of Southwest based on the
information provided. You are to
include the follow
ing
in your response:
Provide a brief overview of Southwest’s present
ing issues (approximately one paragraph).
Clearly identify and label your s
ingle IV and s
ingle DV. Do not identify more than one IV and DV for the purposes of the research study you will design.
Clearly state your study’s hypothesis (
include the identified IV and DV
in your hypothesis). Why is this the question to be answered (i.e., why is the issue you chose important)?
Clearly identify the research design you would use for your study. Why did you choose this method?
What type of data collection methods will you use? What advantages/disadvantages do the methods present? Remember, justify why you chose the methods you did know
ing the advantages and disadvantages.
How will you analyze the data you collected (be specific)?
Based on the study you designed, what outcomes/f
ind
ings do you th
ink you will f
ind (th
ink
in terms of your proposed hypothesis, IV and DV)?
2.The Adventures of Huckleberry Finn
Write an letter to the pr
incipal, David Dahl, argu
ing why The Adventures of Huckleberry F
inn should be banned from the shelves of Armstrong High School. Use at least 3 quotes from the book and expla
in how they support the claim that this book should be banned.