The Executive Summary serves as an introduction to the Business Plan. The summary is a valuable overview of what your business is about. This is the reason that it is written after all the other portions of the Business Plan have been completed. Briefly state what the business will be selling, the sorts of customers it will have, why there is an opportunity and why the owners are the right people to run this business.
Identify the location and site, the direct competition, and the expected revenue in the first year.
Briefly explain the firm’s image or position in terms of product and price, as well as where the company will fit in the distribution chain.
Sample Solution