Your Marketing Plan

Order Description 1. Develop the company’s brandin" rel="nofollow">ing, pricin" rel="nofollow">ing, and distribution strategy. 2. Classify the company's major competitors as in" rel="nofollow">inter- or in" rel="nofollow">intra-competitors. Categorize the competitors' major strengths and weaknesses. 3. Develop the differentiation strategy in" rel="nofollow">in relation to the closest competitor. 4. Establish whether the company's in" rel="nofollow">intention is to be a leader or follower within" rel="nofollow">in the in" rel="nofollow">industry. 5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools. 6. Suggest the in" rel="nofollow">integrated marketin" rel="nofollow">ing communications that are most relevant for your marketin" rel="nofollow">ing plan. Relate each marketin" rel="nofollow">ing communication to your company's advertisin" rel="nofollow">ing strategy. 7. Use at least five (5) academic resources that address sustain" rel="nofollow">inability and monitorin" rel="nofollow">ing of effective marketin" rel="nofollow">ing plans and determin" rel="nofollow">ine the applicability for your hypothetical company. These resources should be in" rel="nofollow">industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.