Zappo's Social Media Marketing Plan

Zappo's Social Media Marketin" rel="nofollow">ing Plan Paper details: Watch the followin" rel="nofollow">ing video from the video lin" rel="nofollow">ink Answer the followin" rel="nofollow">ing questions 1. What is Zappos’ social media marketin" rel="nofollow">ing plan? 2. Is Zappos’ customer service social media owned, paid, or earned media? Explain" rel="nofollow">in. 3. If social media lost its luster, can Zappos change their social media plan and use other forms of media or promotion? Explain" rel="nofollow">in. Instructions to Case Study A paper format around 1 page of writin" rel="nofollow">ing per question usin" rel="nofollow">ing appropriate APA Style format is required. See rubric for gradin" rel="nofollow">ing. Citations and references are required to rein" rel="nofollow">inforce your comments and ideas (lookin" rel="nofollow">ing for at least 2 additional credible sources than the textbook). Provide personal or real life examples from outside sources to rein" rel="nofollow">inforce your opin" rel="nofollow">inions and viewpoin" rel="nofollow">ints to gain" rel="nofollow">in length in" rel="nofollow">in your paper. Also, add a Title and Reference Page (strictly APA formatted). Avoid usin" rel="nofollow">ing 1st person style writin" rel="nofollow">ing. Instead or usin" rel="nofollow">ing I, substitute with this author or avoid usin" rel="nofollow">ing a specific reference. For in" rel="nofollow">instance, Starbucks coffee tastes great; in" rel="nofollow">instead of 'I thin" rel="nofollow">ink Starbucks coffee is great.' When referencin" rel="nofollow">ing your sources in" rel="nofollow">in your case study in" rel="nofollow">include the author and year of publication. For example, WalMart’s everyday low pricin" rel="nofollow">ing strategy differs from Kohl’s high/low pricin" rel="nofollow">ing in" rel="nofollow">in the followin" rel="nofollow">ing ways... (Williams, 2012). This helps to ensure everyone is usin" rel="nofollow">ing citations and practicin" rel="nofollow">ing their APA formattin" rel="nofollow">ing and usin" rel="nofollow">ing course material that supports your perspective. REQUIREMENTS This is an in" rel="nofollow">individual assignment and as such, you must not give help or receive help from another student or in" rel="nofollow">individual. Response to the case study is 3 to 4 pages in" rel="nofollow">in length (does not in" rel="nofollow">include proper title and reference page) – to maximize poin" rel="nofollow">ints see rubric. The Case Study is due by Sunday at 11:59 pm. An assignment submitted after the due date will be assessed a penalty of 5% for each day it is late. Work submitted more than one week after the scheduled due date will NOT be accepted. Case Study Rubric