Local artist marketing – Buhay

Local artist marketing – Buhay

This is a case study that has a purpose of promoting a local artist in Bloomington, Indiana.
He goes by Buhay. Since he is an emerging DJ, there is not much information online other than his musics.
I have to make him a celeb in our college.
Here are two points I have to write about.
And the following bullet points are rough idea how to start off.

1. marketing goals & objectives:
– sign deal with label for unlimited promotion and publicity, play major festival

2. marketing plan implementation: Branding EP & Strengthen web presence
-artist website DOMAIN NAME Buhay.com
-a central location to launch all media on the web, includes twitter, fb, and youtube videos
-promote Long Life EP
-increase online presence

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