Segmentation

Order DescriptionThe Task

Write an essay of 2000 words to answer the followin” rel=”nofollow”>ing questions: –
a) Defin” rel=”nofollow”>ine market segmentation. Why do companies segment markets? What are the benefits for companies and consumers in” rel=”nofollow”>in segmentin” rel=”nofollow”>ing markets? (10%)

b) Explain” rel=”nofollow”>in what types of variables are used to defin” rel=”nofollow”>ine segments and give examples of some segments and how these have been defin” rel=”nofollow”>ined. Explain” rel=”nofollow”>in what features make an attractive segment. (15%)

c) Focusin” rel=”nofollow”>ing on the UK hotel market, identify and describe some important segments and sub-segments of this market. (20%)

d) Select two companies that serve this market;

a. one that targets many different segments and
b. one that only targets just one or a few segments.

Describe the segments targeted. How does each company differentiate its market offerin” rel=”nofollow”>ing and image and create value for these target customers? Critically analyse (40%)

For the two examples, discuss whether each company has done a good job of establishin” rel=”nofollow”>ing this differentiation in” rel=”nofollow”>in the min” rel=”nofollow”>inds of its targeted consumers. (10%)
Order Description
The Task

Write an essay of 2000 words to answer the followin” rel=”nofollow”>ing questions: –
a) Defin” rel=”nofollow”>ine market segmentation. Why do companies segment markets? What are the benefits for companies and consumers in” rel=”nofollow”>in segmentin” rel=”nofollow”>ing markets? (10%)

b) Explain” rel=”nofollow”>in what types of variables are used to defin” rel=”nofollow”>ine segments and give examples of some segments and how these have been defin” rel=”nofollow”>ined. Explain” rel=”nofollow”>in what features make an attractive segment. (15%)

c) Focusin” rel=”nofollow”>ing on the UK hotel market, identify and describe some important segments and sub-segments of this market. (20%)

d) Select two companies that serve this market;

a. one that targets many different segments and
b. one that only targets just one or a few segments.

Describe the segments targeted. How does each company differentiate its market offerin” rel=”nofollow”>ing and image and create value for these target customers? Critically analyse (40%)

For the two examples, discuss whether each company has done a good job of establishin” rel=”nofollow”>ing this differentiation in” rel=”nofollow”>in the min” rel=”nofollow”>inds of its targeted consumers. (10%)

find the cost of your paper