The brief of Gary Armstrong

Order Description1. Gary Armstrong (2015, p.68) states that:

“Greater customer empowerment means that companies can no longer rely on
marketin” rel=”nofollow”>ing by in” rel=”nofollow”>intrusion. Instead they must practice marketin” rel=”nofollow”>ing by attraction- creatin” rel=”nofollow”>ing
market offerin” rel=”nofollow”>ing and sparkin” rel=”nofollow”>ing brand conversations that engage costumers (…)”

Evaluate this statement and discuss its implications for Social Media Marketers. Use
relevant examples.

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