International strategic management

1. The Openin” rel=”nofollow”>ing Case in” rel=”nofollow”>introduces Burberry, which is 160 years old in” rel=”nofollow”>in 2016. Fin” rel=”nofollow”>ind another firm in” rel=”nofollow”>in any in” rel=”nofollow”>industry and any country that has also survived 100 years. Fin” rel=”nofollow”>ind the “secrets” behin” rel=”nofollow”>ind the longevity of this firm. In other words what makes them unique?
• How do they deal with suppliers, customers, and local communities?
• What are their core strengths?
• What is the role of the employees?
• How do they react to change? Do they embrace it or do they adopt a conservative attitude?
• What can you in” rel=”nofollow”>infer about their fin” rel=”nofollow”>inancial practices?

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