Myer new strategic initiative

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propose one strategic in” rel=”nofollow”>initiative
and develop its implementation plan based on the strategic analysis of your in” rel=”nofollow”>individual assignment (Assignment 1)
. Write a 7500 word (Max) report, in” rel=”nofollow”>includin” rel=”nofollow”>ing 200
words of Executive Summary, but excludin” rel=”nofollow”>ing references and appendix. You will use the fin” rel=”nofollow”>indin” rel=”nofollow”>ings from your
first assignment of all your group members to propose one strategic in” rel=”nofollow”>initiative for the organization
encompassin” rel=”nofollow”>ing a three-year time horizon. Your focus should also be on in” rel=”nofollow”>integratin” rel=”nofollow”>ing the fin” rel=”nofollow”>indin” rel=”nofollow”>ings and feedback
from your first assignment and then buildin” rel=”nofollow”>ing upon these to create an actionable strategy implementation plan.
The plan has to be achievable and realistic. You have to clearly demonstrate what the strategic in” rel=”nofollow”>initiative is,
why your plan can help the organization achieve and main” rel=”nofollow”>intain” rel=”nofollow”>in a sustain” rel=”nofollow”>inable competitive advantage, and how
this plan can be implemented. In this report, you are required to perform the followin” rel=”nofollow”>ing tasks:
1. Identify and discuss the current generic type of busin” rel=”nofollow”>iness strategy the organisation implements by
examin” rel=”nofollow”>inin” rel=”nofollow”>ing its strategy statement and/or its value chain” rel=”nofollow”>in activities.
2. Propose ONE new strategic in” rel=”nofollow”>initiative for the organisation to implement. This in” rel=”nofollow”>initiative can be a major
functional in” rel=”nofollow”>initiative, such as marketin” rel=”nofollow”>ing, use of technology, product in” rel=”nofollow”>innovation, and M&A. Describe
its contents in” rel=”nofollow”>in details. Justify why your in” rel=”nofollow”>initiative is strategic and how it can enhance the
organisation’s competitive advantage.
3. Develop a strategy implementation plan that primarily focuses on the followin” rel=”nofollow”>ing areas:
a. What needs to be changed to implement the strategy?
b. Why the proposed changes should be made?
c. How will the changes proposed be managed and implemented?
4. Explain” rel=”nofollow”>in how the organization will measure and evaluate the strategic in” rel=”nofollow”>initiative you proposed. Focus
specifically on:
a. A set of key success measures for the strategic in” rel=”nofollow”>initiative, usin” rel=”nofollow”>ing Balance Scorecard.
b. Draw a strategy map that in” rel=”nofollow”>indicates the key success measures and their hierarchical
c. The suitability of the strategic in” rel=”nofollow”>initiative you proposed in” rel=”nofollow”>in the light of the external environment,

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