Strategic Plan: Exxon Mobile
Write a 700- to 1,050-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets.
Include marketing and information technology strategies and tactics.
Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.
Determine the best possible options for evaluating the strategic plan.
Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization’s corporate social responsibility.
Include in this section the possible implications of the triple bottom line (people, planet, profit) on the strategic plan and its implementation.
Write a 350-word executive summary defining the new division of existing business. Share your Vision, Mission, final business model, and value proposition, and list your key assumptions, risks, and
change management issues. Quantify the growth and profit opportunity and planned impact on various stakeholders.