International Marketing

Order Description

1. Evaluate 2 methods of market entry that are relevant to your organisation and chose one. Justify the final choice using data, reference points and examples?
2. Presented in a tabular format choose two elements of the marketing mix, detail the adaptations that will need to be required for the company to successfully be able to market and attract
customers. You need to be specific here and back up your adaptations with competitive information.
3. Suggest a final management structure that could be used to ensure that the market launch was successful.
You need to underpin your work with models, theories and other contemporary international marketing references.

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