Persuasion and Coercion in COIN Warfare,
Birtle’s article “Persuasion and Coercion in COIN Warfare,” he argues that the coercive
measures almost always must precede a plan to win the hearts and mind of the
people- In Tatham’s article, “US Information Operations & Strategic Communications:
A Discredited Tool or User Failure?” he similarly asserts that the relationship between
attitudes and behaviors is “challenging” and that “evidence showing [that] attitudes
lead to behaviors is weak, whereas evidence showing [that] behavior leads to attitudes
These two authors seem to be out step with current US. military thinking about how to
change a target audience’s behavior. Who is correct, the US. military or the two
authors? Are these two approaches incompatible?
You must reference the course readings to facilitate your answer:
0 Tatham, US Information Operations & Strategic Communications: A Discredited Tool
or User Failure?