Successful marketing involves providing superior value to customers through the creation of a value proposition that matches their values. Using appropriate marketing concepts/models, investigate the perceived customer value of a company of your choice addressing the following areas:
1. Using suitable models identify the customer perceived value for the customers for a company of your choice
2. Compare and contrast your chosen organisation’s value proposition with that of its leading direct competitor. Benchmark the 2 value proposition against an illustrative proposition for the chosen sector
3. In light of your analysis of your existing value proposition and what you have learnt in this module produce a new value proposition that will match the value criteria of the customers.
4. Produce a plan to implement the value proposition externally and internally