Suitable training for this program would be a degree in biomedical science or biomedical engineering, ideally combined with some relevant research experience. Biomedical science graduates will be prepared to carry out computer-intensive analysis of image datasets. Engineers would be expected to have some programming (Matlab) and/or image analysis background and be open to learning biological imaging and related biological techniques. Background and/or experience with statistics would be an advantage.
Explain why you want to work on this project and highlight why you are the most suitable applican.
How will working on this project allow you to achieve your career goals
The report dissects the market for Converse’s Chucks All Star scope of footwear in the United States of America and incorporates a glance at other aggressive brands for correlation. Charts portraying market information as far as net deals in US dollars have been incorporated to help the discoveries. The report sections the market for Chucks on premise of statistic, psychographic and conduct factors and after that proceeds onward to feature the objective market for the canvas shoe. Likewise included is the market position of Chucks in respect to its rivals. The report portrays the item’s promoting blend and its impact available position and clients’ purchasing conduct. Likewise, the approach has been scrutinized as far as present and future openings. At long last, the report makes an inference of the market Prologue to Converse and Chucks All Star Everything started in 1908, when Marquis M. Chat propelled the Converse Rubber shoe Company in Malden, Massachusetts. The organization began as a maker of elastic shoes, which offered winterized elastic soled footwear for men, ladies, and youngsters. Constantly 1910 the Converse Shoe Company was creating 4,000 shoes every day, except it was not until 1912, that it initially started delivering athletic shoes for tennis. In 1917, the organization upset ball by presenting the world’s first canvas high-top execution b-ball shoes, that it named the “Top pick”. After five years, a semi-proficient b-ball player, Charles “Throw” Taylor formally joined Converse as America’s first games player endorser; Chuck’s mark was included two years after the fact in the All Star fix and for the following four decades, “Hurls,” as they ended up known, were the shoes to have, especially on the b-ball court. The contribution of America in World War II (1941) brought Converse into another stage and it started producing boots and ponchos. Talk planned the A6 Flying Boot for the U.S. Armed force Air Corps and even post the war these shoes remained the government provided athletic shoes for military preparing. For its war endeavors Converse got various respects from the Army, Navy, and U.S. Treasury. Speak shoes turned into the main footwear among the youngsters, who wore them as an image of youth disobedience in the 50â’s and for a similar reason they kept on being well known in the 70â’s and 80â’s. Be that as it may, it was in the late 80â’s that Converse’s prevalence begun to decrease. A progression of deplorable occasions and awful choices lead Converse to petition for liquidation in 2001. In June, 2003 Nike purchased Converse out for $305 million and has as far back as put in excess of four million dollars into its promoting. Today, Converse has more than 1,000 distinct kinds of Chucks offering in the market to people and associations, all with a similar objective – “WEAR A SHOE THAT MAKES A STATEMENT”. As specified in the statement of purpose of the organization: “Our MISSION is to convey individual support of our clients realizing that soon we will progress toward becoming companions. Our expectation is that we give similar shoes that our proprietor’s dad wore for crosscountry in 1965, and his granddad wore to play stickball in the avenues of Philadelphia in the 30’s.” This report is a result of an investigation of promoting techniques utilized by Converse in the United States of America. The fundamental reason for the report is to demonstrate the market division and target client base of Converse’s most well known scope of shoes, the Chucks or Converse All Star, in the U.S. The report additionally breaks down the situation of Converse in the footwear business in contrast with its rivals; the positive and negative parts of the situating procedures. It additionally talks about the item, valuing, special and dissemination techniques and their impact on the purchasing conduct. Market Segmentation, Target Market and Positioning of Chucks Speak cases to be the primary shoe organization to dispatch footwear with ‘Self Expression’ and till date Chucks appreciate the status of being the most prevalent shoes with this preferred standpoint. Notwithstanding this reality, Converse likes to concentrate just on certain inclination groups and picks target advertising over customary mass promoting. The market for the Chucks All Stars has basically been divided by statistic factors, specifically, age and salary. Moreover, the organization additionally separates the market on premise of psychographic factors like way of life and identity. Social components, similar to demeanor and client status, have likewise been utilized to fragment the market further. The item goes past dividing the market on premise of sexual orientation, by offering shoes for the two people, and furthermore unisex shoes. The market for the Chucks has been fragmented on premise of the accompanying components: Statistic – Under this factor the U.S. populace is principally sorted on premise of age, optional pay and age. The age bunches have been part into four sections, to be specific: under 13, 13 to 19, 20 to 35 or more 35. *Further, the wage bunches have been partitioned into: 0 salary (understudies), $ 1 to $ 30,000 (youthful passage level experts) or more $ 30,000 (upper white collar class). The ages have been portioned into children of post war America (those conceived in the vicinity of 1946 and 1964), Generation X (those conceived in the vicinity of 1964 and 1984) and Generation Y (those conceived after 1984). Psychographic – For this factor the market has been classified on premise of way of life and identity. The number of inhabitants in the U.S. has been portioned on premise of way of life into seven gatherings, to be specific: Surrendered – Rigid, dictator, high and mighty (more established) Standard – Domestic, traditionalist, regular (Part of the mass, supporting enormous brands) Aspirer – Materialistic, rapacious, picture cognizant, appealing more imperative than nature of substance (Younger, administrative/deals compose occupation) Succeeder – Strong objective introduction, certainty, hard working attitude (Top administration) Wayfarer – Energy-independence, audacious (Younger – understudies) Reformer – Freedom from confinement, prejudiced of awful taste ( Higher training) Conduct – The market has been fragmented on premise of dependability status into Hard-center loyals, split loyals, moving loyals and switchers. Likewise, states of mind of the American masses have been utilized to figure the market: perky enjoyers, insecures and money related positives. Banter has broke down web clients’ online exercises to make sense of who is well on the way to be occupied with its item, which empowers them to put promotions on whatever destinations those shoppers are going to. For instance, social fragments essential to the footwear business, for example, “design intrigued,” “open air sports fan” or “soccer mother,” would be founded on where the client has gone and additionally what they have done on different site pages. Offer of U.S. Footwear Retail Sales by Consumer Group and Major Product Category, 2008 (%) Target Market As for the sections characterized over, the Chucks have been made to target two age gatherings: the Teens, going from 13 to 19 years old and the passage level experts running from the age of 20 to 35. The Chucks are intended for both male and also the female customers with various varieties and examples for both. The item additionally offers a unisex range to its customers. Throw’s showcasing technique likewise focuses on the zero, mid and upper range pay gatherings. The advertising center lies chiefly around the more youthful age, Generation X (Gen X) and Generation Y (The Echo Boomers), who fall in the ‘Aspirer’, ‘Pilgrim’ or ‘Reformer’ class in light of ways of life. *The shoes turned out to be extremely prominent with shake artists, and more youthful ages wore them for their particular looks, hues, and comfort and as a contrasting option to the costly elite shoes made by Nike and different organizations. They were viewed as a relaxation shoe and furthermore were acquired in light of the fact that they were fashionable.* Individuals from internal coordinated chain of command of stages, especially “I-am-me” and “Exploratory” ways of life are being focused on. Item Positioning of Chucks in respect to its rivals Chat once remained for athletic footwear. Presently the brand has formed into a design explanation for the retro-current sub-culture pervasive in the present age and is promoted as an ‘Exemplary shoe’ for the new age. Speak has acquired a decent position in the purchasers’ psyche through better item traits, value, quality and picture, offering the item uniquely in contrast to the contenders do. The organization offers the item in an assortment of hues and styles at a moderate cost with high marking, which at last positions the Chucks, in the purchasers’ point of view, as popular yet basic shoes. Speak has received the ‘Social Symbol Approach’ to position Chucks in the market by partner the item with the b-ball legend Chuck H. Taylor and adding his mark with the brand logo. The brand estimation of Converse is with the end goal that owning a couple of Chucks is proportional to owning a bit of history, which evidently is an esteem offered by none other in the market. The Product User Approach for situating the Chucks in respect to its rivals.>