Developing strategic management

In this assessment you will have the experience of developing strategic management analysis and recommendations for Five Guys operating in Europe food industry. Story of Five Guys: Five Guys has been a Washington, D Carea favourite since 1986 when Jerry and Janie Murrell offered sage advice to the four young Murrell brothers: “Start a business or go to college.”The business route won and the Murrell family opened a carry-out burger joint in  Arlington Virginia (Five Guys). Early in 2003, Jerry and Janie, together with the “Five Guys,” began offering franchise opportunities. In just under 18 months, Five Guys Enterprises sold options for more than 300 units.The overwhelming success of franchising a local restaurant made national news,with articles in trade publications such as Nation’s Restaurant News,Restaurant Business Magazine and the Franchise Times. Five Guys is looking to expand its market share in the European food market, having already formed some successful branches in the UK. Considering the Five Guys expansion approach,your brief as a strategic consultant will be to analyze and recommend  strategies identifying ways in which they can expand and strengthen its position in one of the European countries (suggested above).

Sample Solution

find the cost of your paper