Global Wine Wars: New World versus Old

Choose one question and answer. 1.What changes in the global industry structure and competitive dynamics allowed challengers from Australia and other New World countries to take market share from France? 2.Focusing on opportunities and risks presented by the Chinese market, what advice would you offer to the owner of a mid-size, well-regarded Bordeaux vineyard producing wines in the premium and super premium categories? To the head of the French Minister of Agriculture? 3.Focusing on opportunities and risks presented by the Chinese market, what advice would you offer to the owner of a mid-size, well-regarded Australian vineyard producing wines in the premium and super premium categories? To the head of the Australian Minister of Agriculture?

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