Dunkin’ Donuts announced a refreshed brand identity targeted towards a new generation of customers.
Fifty restaurants are planned to be rebranded this year with an eye towards competing with Starbucks and local coffee purveyors.
Three key elements of the new brand identity include:
an innovative tap system for cold beverages
developing an ‘upbeat vibe’ with their employees who will wear t-shirts with slogans such as “Fueled by Positive Energy”, “Start Me Up” and “Drink Coffee. Be Awesome.”
implementing an advanced On-the-Go mobile ordering system for pickup within the store or through their drive through (customers will bypass the ordering lane and merge straight into the line for the pickup window). They are the first national restaurant brand to offer this type of drive-through innovation and convenience.
Dunkin’ Donuts is moving further away from being known as a donut restaurant and more as an innovative coffee shop with a large array of coffee drinks, an assortment of healthy food options, and convenient mobile ordering. With these unique new products and services they are in a good position to diffferentiate themselves against the competition and attract the younger consumers: millenials, the largest market segment in the U.S., and generation Y. From an international marketing perspective, it will be interesting to understand if Dunkin’ Donuts will implement their new brand identity and products/services at any of their international locations.
He used his power in a good way but sometimes he was so hard on players during training period. But through his tough training and strict on players he was able to make his team win. He used his power as Head coach to achieve his goals and to promote interracial interaction in hope of improving the team. Since he was black with power some white players didn’t want to accept his authority but through his power he forces the players to tolerate with each other until racial conflict is solved. By the end of training camp players started respecting his leadership more and don’t look at his power as unlawful and hurtful. He achieved his objectives through strong sense of skill proficiency responsibility and dedication of team. Type of Power Coach Yoast also held expert power he was a true expert and real man of football. He was coach for many years but due to his name nominated for hall of fame he become assistant coach. He also had referent power that is leaders personality characteristics that command follower’s identification and respect to emulate the leaders. Players were admire his power and strengthen. How he used his power He used his power in good way towards his team and player. During one of the game when he saw that referee was biased towards the team he talk with referee and was quite angry on it. Due to this action he lost his hall of fame nominee and he didn’t care of it because according to him he thinks that team and win of the game is more important. In the beginning of the movie he said that he is taking break for one year from football and all his players said there are also leaving the game and there will be boycott. After thinking about the student he step back to take assistant coach position. SITUATION FROM THE MOVIE: A situation in a movie was during the game a player was injured with a broken wrist and was replaced by Ronnie. This short conversation between Coach Boone and Ronnie in which Boones says to Ronnie that he is the colonel and he has to command his troops. Coach Boone dialogue speech was supportive however he believes in the team because of level of competence, confidence and commitment in them. One player from the team stands ups and gives a small talk to the entire team, demanding and expecting more than Coach Boone. This scene tells us straight that the team doesn’t need much more support or leader. Coach Boone realises this and gives responsibility to the players. Another situation where Coach Yoast tries to put Ronnie in the game but Ronnie declines that he can’t play that position and he suggested Petey to play instead of him as Ronnie thinks Petey is a better player than him. Coach Yoast allows Ronnie to make the choice to play or not to play. LEADERSHIP THEORIES: This movie Remember the Titan’s has his own theory which is called the great man theory. The Great man theory: it shows at camp, Coach Boone exercises his players over and over again. These pep- talks motivated the players do better and to learn from their mistakes. Coach Boone was directive and his helpful behaviour was a key to success. One incident was when early in the morning Coach Boone tells both teams to run on the fields of Gettysburg. That shows that he has got the great man theory as he also went for the run with everyone in the team .Coach Boone had this theory to success in his games. Another leadership theory showed was the Trait theory. Coach Yoast believes in trait leadership of styles. As from his point of view to be strict and more disciplined to the players the team can’t win the game. At the beginning he was racist and he didn’t like black people and he didn’t accept the offer at first from the Coach Boone and later he accepted the offer because his players didn’t wanted to report to Coach Boone directly. So he became the Assistant coach. Individual culture and its effect. Remember the titans is a story of two schools one white and one black are forced to integrate in Virginia”(wikimedia,2014). Coach Boone is a black and he gets head position and Coach Yoast who is white becomes his assistant. Coach Boone was a black and he grow up in black community where people say them as a low class whereas Coach Yoast was a white and he grown up in different community. The team put aside their racial differences and play as one team. This movie was a true story based on reality. When Coach Boone takes over from Coach Yoast things were getting very tenses therefore he went personally to him to discuss the situation of new coaching status but due to his arrogant and overbearing it cause rift between the coaching staff and took time to gain respect for one another. Also the team captains Gerry Bertier and Julius Campbell who were not getting together due to race decided to overcome stigma between them and set example for the team. Through practice both race come together and also celebrate the victory and realize that races should not be any issues. This gives a good example of how one can overcome the racial issue. “It also shows how people can overcome racial issue when there is strong leadership, determination, acceptance and will to su>