Branding is an important part of all successful companies. It is often the first thing that a potential customer will notice about a company.
Design a logo or image for a company of your choice (the client). The company is looking for a design that is original, creative and aesthetically pleasing. It must also effectively capture the essence of their product.
Use at least three different types of the following functions: quadratic, cubic, quartic, circle, hyperbolic and inverse parabola. Other functions such as linear functions are allowed but no extra credit is given.
Submit two logos:
• the first will be a single colour (the focus should be on the strength of the silhouette).
• The second must include colour in order to enhance your logo and help the company advertise their product.
Write a report for your client to introduce your design
• Clearly identify the nature of your client’s business
• Clearly identify the equations of your functions, their domains and ranges
• Comment on the strengths and limitations of your model and approach
• Comment on the visual impact of your design and how well it fits the client’s brief
• Include any initial assumptions and observations you have made, including their effect on your modelling
• Include clear images of your logo
Studies have been done to research the effects of stress on the brain mostly on animals like mice. The studies have revealed that in rats, stress can lead to choosing of lards and sugars over other foods (Adam, 2007). A study done relating animal and human literature took focus on the neuroendocrine mediators, insulin and cortisol and reviewed the neural circuitry of the reward system that is linked with food (Adam, 2007). Animal models resulted in glucocorticoids allowing for more pleasurable food intake and the consumption of drugs. A tail pinch in rats is considered a stressor and when the tail is pinched the rat would eat more caloric dense food. After a 24 hour rest period the rat would not eat to compensate for the calories taken in. However, if the tail pinching was consistent, the rat would eat more and still ate during the rest period. This can equate into human terms, as how constant severe stressors, for example college finals happening at the same time four research papers are due, and fast food available virtually everywhere can lead a very stressed person into a consumption frenzy of unlimited caloric dense food (Adam, 2007). The activation of the HPA axis as well as other transmitters accounts for the release of endogenous opioids which affect the body by trying to relax it when it’s in a heightened state. When the opioids are released (as response to a stressor) they contribute to the consumption of high-fat/high-sugar foods, and likewise these palatable foods sustain the release of the opioids. Therefore, if food is concluded to shut down stress pathways as before mentioned, (deactivating the HPA axis), so there’s not a continuous influx of stressful signal transduction (such as adrenaline release), and food is a coping mechanism of choice, then neurologically a stressed-out person is wired to seek out fatty foods to compensate for the amounts of stress triggering reactions in their body (Adam, 2007). In another research study, human subjects were tested under stressful and non-stressful conditions (a solvable math test and an unsolvable math test), given two fMRI’s and five blood tests. The test subjects were then asked to choose what kind of food appealed to them more after the test and a meal was also given before of their choosing. The results indicated that under stress food intake was larger than non-stressed. Subjects would have higher energy intake, protein intake and carbohydrate intake compared with the non-stressed subjects, as foods that were more palatable were chosen (higher in sugar, fat, salt, and more textured) (Born, 2010). These results correlate with other studies mentioned in this research, that also stated that stressed subjects have higher energy intakes therefore they tend to eat more nutrient dense foods compared to those who are not stressed. The areas of the brain that were stimulated were those that are linked to the reward system. The reward system is a dependence system is the brain that is activated by pleasurable foods, and drugs that leave the feeling of one wanting more. Constant stimulation of the reward system leads to desensitization which will increase the craving for palatable foods and have neurobiological adaptions to stimulate eating when not hungry. (Adam, 2007). The fMRI scans show regions of the limbic system that were activated when stressed given the choice to choose foods that were appealing (Fig>