The Impact of GM’s Pullout of Advertising Dollars from Facebook Pre-IPO
1.) Determine Facebook’s advertising revenue before and after their IPO. Make sure you describe the change in revenue (if
any) and the effect that GM’s pull out had on the IPO.
2.) Analyze Facebooks conversion rates, customer acquisition, costs and audience-targeting refinement tools.
3.) Discuss any advertising metric tools used to measure ad clicks, active engagement, and brand recognition.
4.) Discuss attribution modeling and its success with Facebook or other social media networks.
5.) Discuss the challenges of branding products and services on Facebook.
6.) How do you see this affecting Facebook going forward?