Marketing management
Is marketing management an art or a science?
Some marketing observers maintain that good marketing is an art form and does
not lend itself to rigorous analysis and deliberation. Still, others strongly disagree
and contend that marketing management is a highly disciplined enterprise that
shares much in common with other business disciplines.
Sample Solution
Secondary researches I did involve relatively academic dissertations, reports and periodicals, websites, and a book. Relatively reference provide the data did for 90s generation students and analyse about past and current FQ development in China directly, which can support the importance of this course. Websites include lots of information and suggestions. Wikipedia, for instance, is used to give clear definitions about some professional phrases, such as Financial Quotient. Other educational websites provide professional suggestions about the suitable contents about FQ development should be taught for different age group children, and the information related to the forms of teaching plans and syllabus. I read rich dad poor dad4 in order to have a direct and deeper understanding of FQ since the whole book talking about Financial Quotient, which is also firstly mentioned by the writer of this book, Robert.T.Kiyosaki. I read some A-Level courses’ syllabus in order to find the important elements that should be involved. And I searched a precessional teaching plan may be used by teachers in the teaching qualification test in China. Primary research used most in my project is online questionnaires. I did questionnaires to teenagers and grade 3 and 4 students and teachers from a Beijing international primary school. Questionnaires will be shown in the appendixes. For teenagers and primary school students, I used similar multiple choice in order to collect quantitative results and compare the trends of FQ development, and these questions relate to the different aspects of money. I compare the data and analyse how students develop their FQ with current education situation. Therefore, the results will show what should be involved in this course. For teachers, I used both multiple choices and short answer questions so that teachers can show their opinions easily. I did four times questionnaires for teachers after the design of each chapter in order to gain feedback for each lesson. All questionnaires did with the online system, which can cover a wid>
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