Gaining and keeping competitive advantage

Part of gaining and keeping competitive advantage is determining the opportunities to improve and innovate upon existing organizational operations. An operations manager uses their skill in innovation to bring a new product to market. They must be nimble to quickly evaluate the advantages of a product, scan the external environment, and design a development process with the right resources at the right time for a viable innovation.

This week, you must prepare an evaluation report of your innovation for the executive team and the project management office to determine whether to continue working on the innovation you previously selected or if you should focus your efforts elsewhere. Refer to your review from Week 3 as you evaluate your innovation and make your recommendation.

Assessment Deliverable
Write a word evaluation of the product or process you selected. In your evaluation:

Identify the obstacles your organization might face in attempting to adopt an innovative product or process.
Explain how to mitigate the risks and leverage the advantages you identify.
Identify people who will make good project champions. Explain how project champions help ensure that you’ll achieve the benefits of championing and minimize the risks.
Consider whether to use mostly sequential or parallel processes.
Address the influence using stage-gate processes would have on development cycle time and development costs.
Analyze the benefits and costs of involving customers and suppliers in the development process. Consider how to test the viability of your product or process with your customers and suppliers in your analysis.
Conclude whether you should continue with the development of your innovation based on the evaluation you performed.

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Sample Answer

Obstacles

Some of the obstacles that an organization might face in attempting to adopt an innovative product or process include:

  • Cost: Innovation can be expensive, both in terms of research and development and implementation.
  • Risk: There is always the risk that an innovation will not be successful.
  • Resistance to change: People may be resistant to change, especially if it involves new ways of working or new products or services.
  • Lack of resources: Organizations may not have the necessary resources to support innovation.

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Mitigating risks and leveraging advantages

There are a number of things that organizations can do to mitigate the risks and leverage the advantages of innovation. These include:

  • Conducting market research: Conducting market research can help organizations to understand the needs and wants of their customers and to identify opportunities for innovation.
  • Piloting innovations: Piloting innovations before launching them full-scale can help organizations to identify and address any potential problems.
  • Creating a culture of innovation: Organizations can create a culture of innovation by encouraging employees to be creative and to come up with new ideas.
  • Investing in resources: Organizations need to invest in the necessary resources to support innovation, such as research and development, training, and equipment.

Project champions

Project champions are people who are passionate about an innovation and who are committed to seeing it succeed. They can play a vital role in ensuring that an innovation is successful by:

  • Advocating for the innovation: Project champions can advocate for the innovation within the organization and help to secure the necessary resources and support.
  • Building a team: Project champions can build a team of people who are committed to the innovation and who have the skills and experience necessary to make it a success.
  • Overcoming obstacles: Project champions can help to overcome any obstacles that stand in the way of the innovation’s success.

Sequential vs. parallel processes

Sequential processes involve completing one task before moving on to the next task. Parallel processes involve completing multiple tasks simultaneously.

Sequential processes are typically more efficient than parallel processes, but they can lead to longer development times. Parallel processes can lead to shorter development times, but they can be more complex and expensive to manage.

The best approach to use will depend on the specific innovation and the resources that are available.

Stage-gate processes

Stage-gate processes are a way of managing innovation projects. They involve dividing the project into a series of stages, with each stage having a specific set of goals and deliverables. At the end of each stage, there is a gate that the project must pass through in order to proceed to the next stage.

Stage-gate processes can help to reduce the risk of innovation projects and to increase their chances of success. However, they can also lead to longer development times.

Customer and supplier involvement

Involving customers and suppliers in the development process can have a number of benefits, including:

  • Improved product or service: Customers and suppliers can provide valuable feedback on the product or service and can help to identify areas for improvement.
  • Reduced risk: Involving customers and suppliers early in the development process can help to reduce the risk of developing a product or service that does not meet their needs.
  • Increased buy-in: Customers and suppliers are more likely to support a product or service that they have been involved in developing.

However, there are also some costs associated with involving customers and suppliers in the development process, such as the time and resources required to do so.

Testing viability

There are a number of ways to test the viability of a product or process with customers and suppliers. These include:

  • Conducting surveys: Conducting surveys of customers and suppliers can help to get their feedback on the product or service and to identify areas for improvement.
  • Conducting interviews: Conducting interviews with customers and suppliers can provide more in-depth feedback on the product or service.
  • Creating prototypes: Creating prototypes of the product or service and testing them with customers and suppliers can help to identify any potential problems and to get feedback on the overall design.

Conclusion

Whether or not to continue with the development of an innovation should be a decision that is made on a case-by-case basis. There is no one-size-fits-all answer.

When making this decision, organizations need to consider a number of factors, including the potential benefits and risks of the innovation, the resources that are available, and the organization’s overall strategy.

If the decision is made to continue with the development of the innovation, it is important to have a clear plan in place. This plan should include a timeline, budget, and resource allocation plan. It should also include a plan for managing risk and for testing the viability of the product or process.

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