enterprise, as it leads to lose customers’ interest and also probably to decrease sale a movie price ticket. Like this, enterprise want hold look at any remarks or tendencies that would turn ugly. “despite the fact that it could never be all-encompassing, it’s better to be privy to opportunities than being caught unawares” (Berger et al, 2003:32). develop surest communique Plan further, it is necessary increase best conversation approach for reduce negative exposure. For reduce negative exposure, the organization may also schooling approximately how to talk with the media press and the public about the disaster this is occurring. As cited by Dean (2004) has evolved a category of verbal exchange techniques that can be hired during a disaster occasion to manipulate the image of the affected agency. The business enterprise want nicely prepared communication plan for interview or presentation that open communicate with public on the way to defend organisation photograph by means of negative exposure. similarly, talk in web-site or casual networking can be beneficial tool for gift facts as efficiently. word-of-mouth, for instance, it may be powerful device for wonderful publicity or poor exposure, yet “normally assumes that negative word-of-mouth ought to harm product achievement” (Berger et al, 2003:26). therefore, the business enterprise want broaden word-of mouth conversation in an effort to quash rumor or gossip and make customers greater aware or inspire the product or occasion. As a result, careful planning, studies, and education can lessen poor exposure and may assist organizations manage crises. Is poor publicity Can being an amazing element? On the opposite aspect, consistent with Berger et al (2003:33), “although bad exposure can certainly harm income in some instances, in others, bad may additionally certainly be fine”. In a in addition enlarge, despite the fact that bad publicity can be damage organisation photograph or recognition, it could takes place advantageous effect in a few case if the bad image can help to boom public interest, overwhelming the negative affects . It shows that, due to the fact “terrible exposure can increase product cognizance and accessibility; it could every now and then have a nice have an impact on on product desire and sales” (Berger et al, 2007:3). due to quantity of manufacturers are in marketplace region, it’s far essential that get a purchaser’s attention so as to a success commercial enterprise. informal media or phrase-of-mouth, as an instance, even though they’re affords the products or occasion as badly, clients may additionally greater tell in their precise product or event. furthermore, Berge (1990:25) stated that “a wine described as ‘redolent of stinky socks’, saw its income boom by using 5 probabilities after it became reviewed with the aid of a outstanding wine internet site”. additionally, oblique negative exposure may be fine in phrases of income. for example, while Britney Spears represented as trouble maker through media, together with hit to paparazzi, over binge trouble, her new album ‘Circus’ without a doubt greater accelerated income, because the articles also stated her new album, and for this reason direct positive exposure (Berger et al, 2007:15). Like this, those examples display that poor exposure may be an amazing aspect in some case. similarly, after efficaciously overcome and manipulate the negative organization picture and reputation, the organization can regain the purchaser’s believe. In other phrases, after determined lots of troubles from the general public, as bad exposure, the enterprise may also use them as comments to be able to rebuild their effective photo. it may take a long time, but, with resolved terrible picture, the enterprise doubtlessly get a public interest.>