Alderfer’s ERG Theory
Discuss how Alderfer’s ERG Theory satisfied the criticisms of Maslow’s Hierarchy of Needs.
Discuss McClelland’s 3-Needs Theory as it relates to a manager’s success in the workplace.
Discuss the types of reinforcements available to managers for changing an employee’s behavior.
Sample Answer
How Alderfer’s ERG Theory satisfied the criticisms of Maslow’s Hierarchy of Needs
Alderfer’s ERG theory is a modification of Maslow’s hierarchy of needs. It addresses some of the criticisms of Maslow’s theory, such as:
- The hierarchy is not always linear. Sometimes, people may regress to lower-level needs, even if their higher-level needs have been met.
- People may simultaneously pursue needs from different levels of the hierarchy.
- The hierarchy is not universal. Different cultures may have different needs.
Alderfer’s theory proposes that there are three categories of needs: existence, relatedness, and growth. Existence needs are the most basic needs, such as food, shelter, and safety. Relatedness needs are the need for social interaction and belonging. Growth needs are the need for self-actualization and personal development.