Article review

Read the article from The New York Times using the following link:
http://www.nytimes.com/2013/09/27/business/as-some-companies-turn-to-health-exchanges-ge-goes-anotherdirection.html?ref=business&_r=0.
Using the terms/language of the course (for example strategic thinking, competitive intensity, resources,
competencies, capabilities, being different, operational effectiveness, etc – make sure you explain some of
these terms in the context of the article), why GE selected the Medical Home as the Health Benefit for these
employees. Remember that strategy/strategic management is all about recruiting and retaining customers.
How does this help GE recruit and retain customers? Consider concepts from Chapter 4 and how they might
apply in this instance

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