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As a Product Development Officer (International) for the ‘Holden Barina Product Line’, you are asked to develop a comprehensive market diversification proposal for the compact and small car market either for India or China.
As a Product Development Officer (International) for the ‘Holden Barina Product Line’, you are asked to develop a comprehensive market diversification proposal for the compact and small car market either for India or China.
Your proposal should have the following:
o Title page
o Executive summary
o Table of contents
o Background
o International and domestic marketing environment analysis
o Estimated market size and gap analysis (demand-supply analysis)
o Expected sales and market share analysis
o Market entry mode analysis and strategies
o Estimated budget (for international marketing mix elements)
o Time frame (2014—2017)
12% Discount
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