Assignment, Statistics SPSS
1. What were the mean, mode, median, range, and standard deviation computed to be for the Santa Fe SPSS data set? Interpret those numbers within the context of the Santa Fe questionnaire used in the research. What does a mean of 3 tell us about the frequency overall at Santa Fe Grill? What does a standard deviation of 1.1 tell us regarding the Santa Fe research? What does a variance of 1.25 reveal to us in terms of the Santa Fe research? You must explain what those numbers tell the managers. In other words, what are the research findings or conclusions.
2. Compare the means of three or more groups. Are households with more children more likely OR less likely to recommend their favorite Mexican restaurant than are households with fewer children? Explain fully your conclusion. Don’t guess. Support your answer by providing the mean that was computed.
3. Does the Pearson Correlation reveal that there is a high or low correlation between the level of satisfaction and the likelihood to recommend? What was the Pearson Correlation computed to be .4, .6, .8, or 1.0? Don’t guess. Explain fully.
4. Recall we talked about predictive modeling in class during the first two weeks. This was also discussed in the HBAT example. For Santa Fe Grill, what does the multiple regression reveal about the ability of fresh food and friendly service to predict customer satisfaction? Don’t guess. What are the beta coefficients for each? Explain fully.
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