Business ethics

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Week 6 business ethics
Review the article by Joselow (2019) in your required readings. For this assignment, describe the potential impacts this situation may have on Volkswagen. Analyze how this may affect their total value proposition from a sustainability perspective. Include a discussion of non-use values for the business’s green products. How should the business improve its focus on Willingness to Pay (WTP) and Willing to Accept (WTA), or consumer surplus? What are your recommendations for improvements?

Your well-written paper should meet the following requirements:

Be 4-5 pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the minimum content requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
Review the grading rubric to see how you will be graded for this assignment.

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Required

Chapter 15 Business & Society: Ethics, Sustainability & Stakeholder Management
Joselow, M. (2019). VW emissions cheating scandal increased children’s pollution exposure.
Luchs, M. G., & Kumar, M. (2017). “Yes, but this other one looks better/works better”: How do consumers respond to trade-offs between sustainability and other valued attributes? Journal of Business Ethics, 140(3), 567-584.
Yang, M., Vladimirova, D., & Evans, S. (2017). Creating and capturing value through sustainability: The sustainable value analysis tool. Research-Technology Management, 60(3), 30-37.
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Zasada, I., Hafner, K., Schaller, L., van Zanten, B. T., Lefebvre, M., Malak-Rawlikowska, A., & Viaggi, D. (2017). A conceptual model to integrate the regional context in landscape policy, management and contribution to rural development: Literature review and European case study evidence. Geoforum, 82, 1-12.

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