1. Stakeholder Analysis

a. Actual personal experience, education and training in the area/ industry of proposed business for all key stakeholders

2. Industry Analysis

a. A brief overview and long-term outlook for growth

b. Review industry size, trends, and target market segment.

c. Identify who leads the industry in terms of:

i. Price

ii. Quality

iii. Market share

3. Competitive Analysis

a. Discuss the strengths and weaknesses of each primary competitor.

b. Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.

c. Outline how your product or service measures in the area of pricing and identify your competitive advantage.

d. Prepare a first-year and 3-year sales forecast in dollars and units.

e. Briefly outline your sales and advertising plans.

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