Growth in the sports business industry can be attributed to the diverse contributions of individuals, coaches, and owners, many of which are based on strategic business acumen and the incorporation of conscious capitalism principles.

This assignment will highlight noteworthy contributors to the sports business industry (e.g., Arthur Blank, owner of the Atlanta Falcons and the business practices that he brought over from his time as cofounder of Home Depot) and the relationship between sports business and the principles of conscious capitalism.

Complete a 700 word paper that highlights a leader in sports business, APA-style.

• Identify the contributions the individual has made to the sports business industry and explain how these contributions are related to conscious capitalism.
• Describe how the leader’s success corresponded to the incorporation of conscious capitalism.

The study materials can be used to inform this assignment, but additional research may be necessary. Include a minimum of two sources.

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