In this project, you will demonstrate your mastery of the following competency:

Create various types of advertising communications
You have recently started work at an advertising firm. Your supervisor, Charlie Sanders, has asked you to choose one of your firm’s clients and create an ad campaign that uses a central advertising message to create two unique pieces of advertising media for different delivery formats. As this will be your first major project at the firm, you have been asked to conduct a “dry run” presentation for internal stakeholders.

Sample Solution


You are a newly hired operations manager within Simi Regional Hospital. Prior to your arrival, based on customer feedback, the executive leadership team has developed interest in the purchase, installation, and employment of a new radiology service line. Using a planning process to define a new radiology service line, a decision is being requested, but leadership feels they do not have a complete answer to proceed. Bear in mind that a decision matrix gave the new radiology service line a high priority.

Administrators want to evaluate its financial feasibility, but, as the newest member of the team, they first want to hear your input. Estimated fixed costs are $1 million, and the estimated net reimbursement level is $1,500 per procedure. Physicians and other provider salaries on a direct basis are $340 per procedure, and total operating expenses will add another $160 per procedure. Calculate the breakeven point for this potential new service line.

If Simi Regional discovered a way to reduce the total initial investment to $600,000, causing the average pricing level to fall to $1,200 and the other assumptions to stay the same, how many procedures would be required to break even?
Assuming that the hospital conservatively estimates that it can deliver 1,000 procedures in the first year, which option should be chosen? Is it financially feasible to purchase, install, and employ the new radiology line? Or should the new radiology service be cancelled?
Using the breakeven analysis, and your own research on the proposal, provide a written recommendation to the executive leadership team and the Board of Directors the benefit (or lack thereof) of proceeding with the purchase and further developing the service line for Simi Regional Hospital.

Sample Solution

Corporate Social Responsibility

Prepare an introductory section about the selected company detailing size, locations (number, international, domestic, etc.), type of company, main competitors, place in the market (leading the segment, trailing, etc.). Identify the company’s stated mission and values. Most companies publish this on their websites and they could be called Mission Statement, Values Statement, Vision Statement, Credo or possibly even something else. This is difficult to write in a limited number of words and time should be devoted to refining this paragraph until the student is certain that all of these items are included.

In a second section you should review the company’s social responsibility (CSR) strategy; mention briefly all of the company’s current CSR initiatives. In this same paragraph, you should identify the cause, or various causes being addressed by the company’s current CSR activities. Use vocabulary from the textbook and other class readings to demonstrate a thorough understanding of the concepts and your ability to identify them within a hospitality or tourism company.

Select one initiative to describe in more detail in a third section. Here you should analyze the one selected initiative in terms of strengths, weaknesses, benefits, concerns, and keys to success

In a 4th section you should provide your personal evaluation of whether or not the initiative is strategically aligned with the company’s mission and business values.anything you might have done differently if you were running the company and support your statements with specific reasoning.

Sample Solution

GDP, Inflation, Unemployment, Recession, and Depression

GDP, Inflation, Unemployment, Recession, and Depression
Article must have some type of Economic concept
Summary should be at least 1 page, double spaced, Times New Roman 12 pt font
Possible questions to answer in your summary
Where did the article come from?
What is the article claiming?
Do you agree/disagree with the article’s claim​?
What is your opinion about the article?
What are the strengths and weaknesses of the article?
Do you consider the article biased?
Explain the economic concept in the article
Provide Reference information (Links to an external site.)Links to an external site.

Sample Solution

Economic Perspectives

Debates on U.S. international economic policy almost always revolves around those that take the liberal perspective (free trade, open borders, little government interference with trade) and those that take more of realist or mercantilist approach (using government to create economic advantage, protecting the American economy from other countries trade practices, putting American workers first, etc). The debate has become even more pronounced during the Trump Administration. Talk of tariffs. border taxes, etc filled the airways and caused a lot of conflict.

In this week’s essay I want you to make a strong argument about which way U.S. policy should go: liberal or mercantilist… Why? This later portion is the key part.. I want to see a well reasoned argument that convinces me of your economic wisdom. As usual I will be looking closely for evidence that you read the text material and material under lessons

Sample Solution

Top three sources for companies to borrow money from

Firms often make decisions that involve spending money in the present and expecting to earn profits in the future. Firms often need raise the financial capital to meet various needs that include projects, equipment, staffing, expansion, and more.

Discuss the top three sources for companies to borrow money from, for a new building purchase, what are the typical lending interest rates, required collateral, and repayment terms at each of the three sources.

Sample Solution