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Community Survey Presentation (The “Windshield Survey”)

Your community survey should paint a vivid picture of your community to somebody unfamiliar with the area. Windshield surveys are based on what you observe when you walk or drive through the community and should not be strictly based on pre-existing knowledge. Be specific in your observations. For example, instead of “there are three churches in my community,” name the churches you see and describe their denominations.

  1. Your neighborhood or community will serve as your community of choice. Post the name of your community in Assignments before the due date of Module A assignment. You must have faculty approval and graded before proceeding with this assignment.

Note: You must include the name of your Community, City, and State. See the example in the assignment tab.

  1. Conduct a community survey to gather data about the appearance of the community (Nies and McEwen, Chapter 6). An internet search cannot take the place of the survey. The text refers to the survey as a windshield survey. Use the information in chapter 6 to guide specific observations for the assignment. (Note: not all components of a windshield survey are included in the assignment).
  2. Interview a community expert to collaborate in determining the highest priority problem for the population in the chosen community. Approved key informants include Home Health RN, BSN, Social Worker (outside of the hospital), or a Public-School Nurse RN, BSN. Physicians, hospital-based nurses, and skilled nursing facility/long term care employees are not appropriate choices for key informants. Ask your faculty if you are unsure of your key informant’s appropriateness. (You must have faculty approval and graded before proceeding with this assignment).

What do you see as you drive through the community/neighborhood?
Is the area is rural or crowded, the amount of green space, the general upkeep, signs of decay, etc.?
Is the area well maintained or in disrepair? Is there garbage-strewn?
Are the boundaries geographical, political, or economic?
Do neighborhoods have names? Are there, sub-communities? How are these identified?
You may include a picture or clipart/image

Slide 3: Economics\Housing\Zoning

What is the age of the buildings? Are the residences single-family or multifamily dwellings?
What is the median family income?
Does the community appear to be wealthy, middle class, or impoverished?
Is the area zoned for industry, agricultural, residential, or shopping malls?
Is the community’s economy growing, declining, or stable?
What evidence do you see of growth, decline, or stability (i.e., new businesses, new residential areas, dilapidated buildings, closing businesses, established businesses, etc.)?
You may include a picture or clipart/image

Slide 4: Kinship/Gathering-Commons Areas\Parks &Recreation

What observations can you make about family life?
Do you observe primarily singles, young families, or older adults?
Are there families at nearby parks, walking down streets, or working in yards?
Are there family events occurring in the community? Is there a community center?
Are there signs posted?
Are there play areas for children and adults? Are they safe and maintained?
You may include a picture or clipart/image

Slide 5: Religion/Houses of Worship

What houses of worship (with names) are available in the community? (i.e., churches, temples, and mosques)
How many are there of each denomination?
You may include a picture or clipart/image

Slide 6: Race\Ethnicity

What is the predominant ethnic group?
Are there residents from a variety of ethnic backgrounds, or is the community mostly one group? Which one?
Are there stores, restaurants, churches, schools, or languages that indicate a particular ethnic group(s)?
You may include a picture or clipart/image

Slide 7: Stores\Restaurants\Transportation modes

What are stores (grocery, retail, drug, dry cleaning, etc.) in the area?
How do residents travel to them?
How do most people get around the area? Is there public transportation?
If so, what kind and does it appear to be used? Who uses it? What is the condition of the streets, roads, highways?
You may include a picture or clipart/image

Slide 8: Schools\Colleges

Are there public and private elementary, middle, and high schools in the area?
Community colleges or universities? Are they private or public?
Are there any technical or vocational schools?
You may include a picture or clipart/image

Slide 9: Healthcare Resources\Nearest Veteran’s Healthcare Resources

How many hospitals are there in the community? Provide the names.
If none, where is the nearest hospital?
What types of clinics are in the community? Provide the names.
If none, where is the nearest family practice clinic?
Is there long-term care or skilled nursing facility in the community? Provide the names.
If none, where is the nearest long-term care?
Are there any senior activity centers in the community? Provide the names.
Are there pharmacies in the community? Provide the names.
If none, where is the nearest pharmacy?
What healthcare resources are available for veterans in your community?
If none, where is the nearest VA clinic or hospital?
You may include a picture or clipart/image

Slide 10: Environmental Quality-Air and Water (provide a resource with APA citation)

Discuss and explain the community’s:

What is the community’s air quality?
Water quality?
Are there presence or absence of toxic substances?
You may include a picture or clipart/image

Slide 11: American Red Cross location and most recent response

Where is the nearest ARC located? ARC Response: When was the last time the closest ARC was needed in your community or your community is in? What did they do to help the community? (Conduct an internet search for the answer, and cite your source.)

You may include a picture or clipart/image

Slide 12 & 13: 4 Pictures of your community with you in at least one of the pictures- No more than a total of 4 pictures, please. Pictures must be labeled. Post no more than four pictures identifying your community and its resources; you must appear in at least one of the pictures. All pictures must be labeled. Briefly describe each picture. Do not use internet pictures. Do not use pictures of the inside of any health facility. No one else should appear in your pictures. If you use pictures on the previous slides, these pictures must be different.

Slide 14: Key Informant initials; date of interview and role within the community with Identified ONE Community Health Priority (provide a resource with APA citation) \ Identify a key informant who is knowledgeable about your community’s health. You will interview a key health informant from your community/neighborhood. Approved key informants include Home Health RN, BSN, Social Worker (outside of the hospital), Public School Nurse RN, BSN. If an RN is used, they must be BSN, MSN, DNP, or NP prepared. An ADN or LVN prepared nurse will not be accepted.

Physicians, hospital-based nurses, and skilled nursing facility/long term care employees are not appropriate choices for key informants. Ask your instructor if you are unsure of the appropriateness of your key informant.

Identification of Key Informant (Do not use your informant’s name in your responses or personal communication citations. Only use your informant’s initials.)
What is the priority health problem in your community? What assessment data/evidence led you and your key informant to identify this issue as the priority problem? (Provide a resource with APA citation)
What are 3 realistic solutions or interventions for how you could address this problem as a community health nurse? (Provide a resource with APA citation)
Example of SMART Goal for Problem and /Intervention or Solutions

Note: You will have 1 Problem \3 Solutions or Interventions using SMART (Specific, Measurable, Attainable, Realistic, and Timed. You will use SMART initials for headings.

Medication Management

S- Understand medications, education

M- Teach back, medication compliance

A – Organize and maintain pillbox

R- Proper cognitive and physical function

T- During the sixty-day home health period

Slide 15: Healthy People 2030 Goal/Topic/Objectives, based on Identified Community Health Priority (provide a resource with APA citation)

What Healthy People 2030 Goal/Topic/Objectives does the key informant suggest needs to be addressed based on identified community health priority; please write out the goal (link below) (Provide a resource with APA citation)
https://health.gov/healthypeople/objectives-and-data/browse-objectives (Links to an external site.)

Slide 16: Community Health Diagnosis (provide a resource with APA citation)

Based on the priority problem in your community/neighborhood (from your interview), what is the community health diagnosis? See page 103-104 of the textbook for the required components of a community health diagnosis and format. This is not the same as a NANDA diagnosis. (Provide a resource with APA citation)

Slide 17: References

Sample Solution

Thirdly, the characters involved are a key feature to any story. “In order to get personally involved with a story, we, as readers or listeners, must be able to identify with the characters” (Fog, 2004:41). The use of characters helps to create the emotional connection to the consumer as spoken about previously. The way it does this is because as a consumer, we may be able to see part of our self in one of the characters. This makes a relation between the consumer and the character. The reason for this is because if we can identify with the characters, we can fully embrace and understand the story. The last point is the plot is something that is divided into three parts, the beginning, middle and end. At the very beginning of the story, the scene is set and “the progression of change creates conflict and sets the parameters for the rest of the story. The conflict escalates but is finally resolved, marking the end of the story” (Fog, 2004:44). The reason the plot and flow of the story is so important, is because “it is vital to the consumer’s experience” (Fog, 2004:44). The plot is something that can be developed over time to create a more immersive experience, or can be done cleverly in 30 second advertisements to catch the consumers attention. Now the four ‘checkpoints’ have been outlined and explained, it’s time to work out how brands apply this to their marketing and advertisement strategies. Once it is understood how these brands apply storytelling, it will become visible how they can “create identification, engagement and relevance” (Fog, 2004:164) with their consumers. Brands use storytelling as a sales promotion tool, and “More and more companies are looking to create a story universe surrounding their products and services. In doing so, their story becomes the driving force behind their brand values” (Fog, 2004:164). When companies can tell an immersive story through their marketing and advertisements over a long period, Klaus Fog refers to brands being able to create a “story universe surrounding their products and services” (Fog, 2004:164). The fact that Fog identifies the stories that brands tell as a fictional universe, allows the consumer to get fully immersed in the story. This is where the story becomes “the driving force behind their brand values” (Fog, 2004:164). By creating this other ‘universe’ revolved completely around the brand, they can strengthen their image, and make an even stronger emotional connection to the consumer, which separates them from other brands. Storytelling can be applied to many different marketing techniques, including adver
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