Digital Marketing

Select any new type of venture (product or service) (other than class exercise 2) that you will launch a web site for. It may be a product or a service for a newly formed firm operating in the Canadian marketplace. Specifically:

  1. Complete the User Centric design exercise for your business
    ““““““““““““““““““““““““““““““““““““` (10 marks)
    Provide a description of your product or service identifying 3 features and 3 aligning benefits
    Who is the user of your site (demographics, psychographics? behavioural)
    What are the users wants and needs
    Why is the user really coming to the site
    What are the user’s capabilities, web skill and available technology
    What experience would make users experience easier and better
  2. Visit www.wix.com
    Set up a free account.:
    • Establish a domain name for your business using the criteria discussed in class.
    • Establish a design hierarchy for your site (consider at least 4 horizontal tabs)
    • Label each of the tabs and provide rationale for your selection
    • Write a paragraph of copy for each tab. Select 4 image pictures as part of design. Provide screen shots from your site to support.
    • Describe other content features that you need to consider in order to commercialize your site. Ie footers, side bar, other pages, cta, search box
    ““““““““““““““(10 marks)
  3. Describe your summary plan of the following design success requirements:
    Fold
    Consistency
    White Space
    Color (10 marks)
  4. Overall professionalism and presentation of the assignment. (5 marks)
    Note: A 3-4 page type written report of your assignment should be uploaded in e-centennial with a title page that includes the assignment title, date, name of this class and section, the instructor’s name, and your name. You must include bibliography and cite sources APA style. https://library.centennialcollege.ca/research/researchhelp as required.
    **. Assignments will not be accepted after the start of class week 5b.
    Rubrics:
    Complete the User Centric design exercise for your business 0-4
    Incomplete or missing description 5-6
    Provides a basic description 7-8
    Provides somewhat of a description of product/service and all user centric elements 9-10
    Provides a thorough description of product/ service and all user centric elements
    Summary of wix web site layout 0-4
    Missing or incomplete description 5-6
    Basic description
    Missing many evaluation criteria and or screen shots 7-8
    Provides somewhat of a description of web site layout and includes screen shots to support
    9-10
    Provides a thorough description of web site layout and includes screen shots to support

Summary of web site design elements 0-4
Description is missing all or many elements 5-6
Provides a basic description that is not well supported 7-8
Provides somewhat of a description for all web site design elements that is somewhat supported with rationale. 9-10
Provides a thorough description for all web site design elements that is well supported with rationale.
Overall 0-2
Missing or Incomplete with many errors.
3
More than 2 spelling grammar errors.
4
Somewhat organized. 1-2
spelling errors.
Somewhat complete Cover/ Bibliography. 5
Well organized.
NO spelling or grammar errors.
Cover page.
Bibliography and citations.

This is a previous work from the class, it might help you

MKTG 229 Week 3a, Chapter 5
Complete the User Centric design exercise for your business:
Complete the User centric exercise for your new business:

  1. On-line Self designed jewelry
  2. On-line skin care products
  3. On-line Customized t-shirts
  4. Mobile Food delivery service
  5. On-line Experiential travel excursions

Discovery phase
Questions?
Who is the user Most people fit in this area. For example, people who dislike cooking by themselves, especially young age group like students.
What are the users wants and needs WANTS: Delicious food and a variety of food

NEEDS: As much convenient as possible, deliver to their home, view online menu, fast delivery.
Why is the user really coming to the site Promote it in an attractive way on another website like YouTube, Google ad, banner and so on. Something like we are combine to many restaurants in Trt.

Of course, they come to my website because I can provide what they want, help them eat happy.
What are the user’s capabilities, web skill and available technology The user’s power is first consumption power, and then as the number of views increase, we can also receive some other companies’ ad.
Available technology would be advertise to others.
What experience would make users experience easier and better We take this from the service way, professional training for all the driver is necessary. Easy access website and App will make the users feel comfortable. Deliver on time, respect all the customers.

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