Discussion questions

What is a decision statement? How does the focus on an irrelevant decision affect the research process?
Define problem recognition. How is this process like translating text from one language into another? What role does “probing” play in this process?
Consider the current situation within your local university music department. Assuming it stages musical productions to which audiences are invited and for which tickets are sold, describe the marketing situation it faces. Prepare a research proposal that would help it address a key decision.

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