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Ehlen v. Melvin. 2. Saban v Dees. 3. Marder v. Lopez.

Review the case entitled Ehlen v. Melvin. What is the issue that the court addressed here? Explain the rule that the court used to resolve the issue. Then apply the facts in the case to that rule and finally, draw your conclusion for the case. You do not have to agree with the court so long as you back up your analysis. You must write using IRAC.

  1. Review Ethics Case. Answer the following questions:
    a. Does Saban owe an ethical duty to pay Dees more money now that the Power Rangers is a successful brand?
    b. Is Dees bound by the contract?
  2. Review the case of Marder v. Lopez (the Flash dance case) . Using IRAC, what is the issue in this case? What rule does the court apply here? Apply the facts in that case to the rule that you set forth. Finally, come to a conclusion regarding the issue set forth in the case.

Sample Solution

Behavioral economics is a field of contemporary economic theory that applies psychological insights into human behaviour to explain economic decision-making. Behavioral economics applies a range of experimental methods to study consumers’ preferences and decision making. Moreover, much attention is paid to time-related aspects of decision making (Thaler, 2015). It is considered, that “people’s preferences appear to change for no reason other than the passing of time” (Angner, 2012). In behavioural economics there is a number of papers devoted to studying public goods (Dragouni et al, 2018). A public good in economics is a good that available to everyone and free. In this terms place brands can be considered a kind of a public good. Public goods are described by non-excludability and non-rivalry, which means everyone has free access to these goods and people can increase their consumption of a good without reducing the availability of the good for others (Samuelson and Noedhaus, 2010). Place brands meet these criteria, because they are not made to be sold, but to fulfil a variety of important social functions (Stubbs and Warnaby, 2015)Moreover, places do not belong to brand managers or corporations, compared to product brands, thus, they can belong to anyone (Dinnie, 2009). From the behavioural economics point of view, “most decisions have consequences that occur at different points in time” (Angner, 2012). Thus, very often time is considered as a factor. Therefore, applying methods of behavioural economics seems to be appropriate to answer my research question about time and place branding. These experimental methods would be applied as a part of the mixed complex methodology. 2) Photography and visual data analysis. All the above mentioned methods will be summarised in a case study of a town Uriupinsk in Russia. Reasons for choosing this single case are the following: a) the story of the place branding campaign is relevant to the research questions, b) for such a diverse range of methods, one case would be enough to answer the research questions, c) accessibility of the place and data.

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