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Element Two: Individual Essay .

Element Two: Individual Essay (1500 Words)
You are required to produce an individual essay that reflects on the project management process as experienced by you and your team in the ‘Stay Fit’ project but which is informed by published commentary and theory. The title for this course work is: “The fit between published theory on project management and personal practice as a result of my participation in the ActiveBeing project 2014-15”. Drawing on the groupwork, the object of this element is to get you to identify and discuss how theory published in academic sources fits (or does not fit) your own personal experience when you take part in the ‘Active Being’ group work. So be aware that Element Two is not asking for a recasting per se of the plan defined above for Element One.

Project Management MODULE CODE MG2130

Introduction
This document describes the coursework assessment for MG2130. There are two elements that are integrated such that the individual element draws heavily on the group work element. The group work allows students to apply theory espoused in reading matter, lectures and seminars/labs to be applied to problems thrown up by the group work, and through the use of project management tools and techniques to learn experientially about project management. The individual work then builds on this experience to allow students to bring together theory and practice so that they gain valuable insights into how these domains match (or do not match) each other. While contributing to the BSc degree in Business and Management, the insights, personal competencies and the general project management experience gained in this module are attributes much sought after by employers.

Learning outcomes

Whatever module or programme of study you are undertaking at Brunel University, there are learning outcomes that you must achieve in order to be awarded the necessary credits that comprise the module and programme of study. The learning outcomes you must demonstrate for this module are:

1. to demonstrate understanding of problems, principles and methods and apply appropriate techniques to planning, co-ordination and control activity.
2. to reflect and discuss the skills relevant to project-related roles
3. to demonstrate understanding of the technical analysis, systems and staffing aspects of project-based programmes.
4. to discuss the relations between project management and performance imperatives including:
quality, productivity, efficiency, information processing and scheduling.
Coursework
The coursework comprises two elements: 1) groupwork and 2) individual essay. Both elements of the assignment for MG2130 attract summative assessment. Please note however that a failure to take an active part in the group work has been found to correlate strongly with poor performance and failure in the individual essay. It is advisable that you set about forming groups as early as possible.
Element One
In teams of between 4 and 6 people, you are required to prepare a presentation package to demonstrate how you would manage the detail of a project through which a French firm could expand into the UK with the launch of a leisure complex in Uxbridge called ‘ActiveBeing’.

Submission
This element is to be submitted as two files: a) one Powerpoint .ppt/.pptx file and b) one Microsoft Project .mpp file. No other files are required. Only one submission is required per group. Ensure you identify all group members with name and student ID on the first presentation slide and indicate the contribution for each.

The Case
With 30 outlets throughout France and a proven business model that they feel sure has potential elsewhere, a (fictitious) French firm called Mode Santé has attracted new investment funds and wishes to undertake expansion in the UK. As part of the strategy Mode Santé has identified the need for a commercial partner to undertake the project management of the planned set of 20 new leisure complexes so that the owners are free to concentrate on the operational and marketing aspects of their business. However they have not identified a specific contractor to undertake this project work as yet, and thus they have commissioned a number of firms to tender for the business. In order to create a standard by which competencies can be evaluated, each firm’s team is asked to provide documentation on how it would approach project planning for a pilot leisure complex in Uxbridge. From these submissions ‘preferred supplier status’ will be adjudged. Needless to say the quality of the submission will reflect the quality of project planning and thinking undertaken by each team.

Capital for the project is limited to £300,000 and the costs for all projected activities in the establishment of the new ‘ActiveBeing’complex must be cognisant of this. Provision must be made for all materials and equipment (with one exception) required by the project and to meet all labour costs and the hiring and scheduling of specialists such as a health and safety expert, IT expert, etc. The firm has secured a 10-year lease on what was a small manufacturing enterprise located near the town centre with some 400 sq metres on two floors (i.e. 800 sq metres in all), and a further 200 sq metres on a top floor. Floor to ceiling dimensions are 5 metres for the ground floor, 4 metres for the first floor, and 3 metres for the second floor. There is access to the street on two sides of the building. The general ‘look’ of the premises is somewhat dowdy with the utilities last ‘updated’ in 1981 and the relative quality of the fabric showing signs of decay such that a major refurbishment of the building is required before anything new can be done with it. The Mode Santé strategists are keen to tap into imaginative thinking in the development of this new leisure complex so the actual design of the facility is up to the team concerned. However projects must expect to include the planning and costs of installing new electrics, telecoms, plumbing, heating and ventilation systems on all floors. Mode Santé also expect the installation of a new alarm/security system, a local IT system with access to the Internet (and hence to their server near Lyon) using web-based applications, and a music and public address system. The complex will have a gymnasium on the ground floor complete with changing rooms, toilets and a reception area. The first floor has other facilities typical of a leisure centre in addition to a small cafeteria. The second floor is given over to offices and staff quarters. Though the installation of standard gym equipment is to be planned for, the capital costs for such equipment are to be met by Mode Santé. Apart from the preparation of the premises, the project plan should also account for recruitment and training of 22 staff (including a manager and three deputy managers). The project should account for a marketing campaign using a number of different media to help launch the new ‘ActiveBeing’ complex in addition to a supporting launch event at the ‘grand opening’. Teams are expected to identify realistic market prices for all activities and resources from secondary sources (i.e. DO NOT approach professional firms for prices, etc – you must source such data from the Web or through personal observation in retail outlets, etc). A risk assessment evaluation and a quality plan for the project are advisable. No provision for costs of staff salaries (i.e. staff recruited to run the leisure centre) is required in the project budget as these will be met by the operations side of the business.

The launch date for the ‘ActiveBeing’ complex is targeted for May 1st 2015 with access to premises gained at 12.00 midday on April 1st when the old leaseholders hand over the keys.

Assumptions
You are expected to organise yourselves into teams of between 4 and 6 people by which to undertake the task, making use of the MG2130 Discussion Board on Blackboard Learn to facilitate these processes where necessary. How each team approaches the task is up to the team itself but all team members are expected to take an active part in the work. Teams do not have to come from the same lab group. Project planning will require the use of Microsoft Project. Be prepared to look at notices placed on Blackboard Learn and to read and to contribute to discussions about the course work. Your team can assume that planning permission for the new complex has been granted by the London Borough of Hillingdon.

PLEASE NOTE: you are expected to find realistic market prices for activities and resources but – VERY IMPORTANT – NOT through direct engagement with supplier or service provider personnel.

Project Presentation Package
For formative assessment purposes, each team is required to put together a presentation of no more than 10 slides explaining your team’s approach to the project. Additionally you will need to submit a Microsoft Project document to support your slides. Please ensure you include the student IDs of all members of the group along with a statement on individual contributions to the group effort on the first slide.

Assessment Scheme for Element One: Indicative Feedback
A: The work shows excellent structure and detailed planning that is comprehensive in terms of development activities for the ‘Stay Fit’ complex and that demonstrates an excellent grasp of Project Management tools and imperatives including realistic duration / cost estimates, task dependencies and milestones.

B: The work shows sound structure and detailed planning that is comprehensive in terms of development activities for the ‘Stay Fit’ complex and that demonstrates a sound grasp of Project Management tools and imperatives including realistic duration / cost estimates, task dependencies and milestones.

C: The work shows a reasonable structure and detailed planning that is comprehensive in parts in terms of development activities for the ‘Stay Fit’ complex and that demonstrates a reasonable grasp of Project Management tools and imperatives including realistic duration / cost estimates, task dependencies and milestones.

D: The work shows some structure and planning, detailed in part, that shows how some elements of the development activities for the ‘Stay Fit’ complex and that demonstrates some grasp of Project Management tools and imperatives including realistic duration / cost estimates, task dependencies and milestones.

E: The work shows limited structure with a lack of detailed planning in the development activities for the ‘Stay Fit’ complex and that demonstrates a limited grasp of Project Management tools and imperatives with unrealistic duration / cost estimates, task dependencies and milestones.

F: The work is marked by a lack of structure and planning in the development activities for the ‘Stay Fit’ complex and that demonstrates a poor grasp of Project Management tools and imperatives with unrealistic duration / cost estimates, task dependencies and milestones.

Word Count
Include a word count at the end of your account (which will not include the references section or any appendices (if used)). Note that on no account should the word count exceed 1500 words.
Referencing
Please ensure that you cite all your references within the text using the Harvard method. At the end of your account, include all references in a bibliography.
Plagiarism
Please note that plagiarism – the unattributed use of the work of others – will result in severe penalties. If in doubt on what constitutes plagiarism, please refer to your student handbook and/or relevant Brunel University web pages.

Marking Scheme for Element Two: Indicative Feedback
A: The work shows excellent structure and exposition in an account that evinces a strong understanding of factors that influence project outcomes as illustrated by a highly focused narrative that discusses relevant theory in relation to observed practice.

B: The work shows good structure and exposition in an account that evinces a sound understanding of factors that influence project outcomes as illustrated by a focused narrative that discusses relevant theory in relation to observed practice.

C: The work shows reasonable structure and exposition in an account that evinces a reasonable understanding of factors that influence project outcomes as illustrated by a narrative that discusses relevant theory in relation to observed practice.

D: The work shows some structure in an account that evinces some understanding of factors that influence project outcomes as illustrated by a narrative that discusses some relevant theory in relation to observed practice.

E: The work shows some limited element of structure in an account demonstrating a limited understanding of factors that influence project outcomes and which is illustrated in a meandering narrative that offers a partial view of theory in relation to observed practice.

F: The work is marked by a lack of structure in an account demonstrating a poor understanding of factors that influence project outcomes and which is illustrated in a meandering narrative that offers a partial and incorrect views of theory in relation to observed practice.

UG grades and marks bands are: A (70% and above), B (60-69%), C (50-59%), D (40-49%), E/F (39% and below)
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