Enterprise the opportunity to expand the business and improve on the quality of its customer service. The key factor that often differentiates a service business from its competitors is the quality of the care and attention given to customers
up new branch locations gives Enterprise the opportunity to expand the business and improve on the quality of its customer service. The key factor that often differentiates a service business from its competitors is the quality of the care and attention given to customers. When looking for new sites, Enterprise aims to locate the business as close to customers as possible. This means that it can respond more quickly to their requirements. It also makes it more easy and convenient for customers to access the services of Enterprise. In evaluating potential new locations, Enterprise also aims to address environmental concerns. During refurbishments and the setting up of new branches, Enterprise puts in place measures to reduce the carbon footprint of the business. This not only improves the customer experience, it also helps Enterprise to reduce its costs and grow as a business.
1. Critique the relevance and suitability of hard or soft approach in highlighting issues faced by Enterprise Rent-A-Car. (20% marks) number of words between 500 to 600.
2. Apply the Soft Systems Method to this Enterprise Rent-A-Car situation case, including rich picture and conceptual mapping in order to brainstorm, analyse and make suitable recommendations. Provide a detailed narrative explaining your thinking process. (60% marks) number of words between 1500 to 1700
3. Investigate further suitable approaches and tools that could be used to investigate, illustrate and make recommendation to solving problems. Please consult all your course materials and undertake relevant literature search. (20% marks) number of words around 500. my tutor needs in this question to apply two tools the first : is swot analysis from the case study arrange it in schedule please and the another technique is logical frameworks(logframe) also in schedule .
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