Event management and Venue management
Event management and Venue management
Task 1 Brief Coursework
Instructions To Students For Submission Of This Coursework
Use the Event Business and Venue Management Matrix to write proposals for 3 event / venue opportunities in
Particular instructions to students:
Using the EBVM Matrix Template each group should produce a total of 3 proposals for event / venue
opportunities in Sheffield.
1 of the 3 proposals must be produced as a formal partnership business structure, using a module
approved venue and be submitted with a partnership agreement and A3 marketing poster.
The remaining 2 of the 3 proposals must be produced using the following criteria:
o Novelty – is this opportunity new to you?
o Interest – is this opportunity interesting to you?
o Viability – is this opportunity capable of success?
The business structure, event venue and event theme/concept for all proposals must be distinctively
All Elements of the EBVM Matrix Template should be completed for each proposal.
Each proposal must include references and bibliography detailing literature and any other sources of
information that support and are relevant to the proposal.
Each student in the group must choose which one of the three proposals they intend to develop in
Word Limit: 2000 words (not including Matrix headings)
The proposal should be submitted hard copy, in report format, with page numbering, in a folder or ring binder
without plastic sleeves, and contain the following sections:
A cover page
A contents page
Proposal 1 – formal partnership, using module approved venue and submitted with partnership
agreement and A3 marketing poster
Student A – Proposal Choice for Task 2
Student B – Proposal Choice for Task 2
Peer Group Assessment Sheets
Module Title: Event Business and Venues Management
Assessment Title: EBVM Opportunity Proposal
Individual/Group: Group (2 students)
Submission Date: Week 19
Module Handbook Event Business and Venues Management Version date 08/10/2014 11
Groups of more than 2 students
If seminar group numbers result in groups of 3 students the following changes apply:
Each group should write proposals for 5 event / venue opportunities in Sheffield.
2 of the 5 proposals must be produced as a formal partnership business structure, using a module
approved venue and be submitted with an A3 marketing poster.
Word Limit: 3000 words
Additional proposal and proposal choice sections should be added to the submission.
All 5 proposals will be marked and the high, medium and low marks will be used for formal
Group work rationale and management and process for recognising individual contribution) (where
Team working skills is a key skills gap that has been identified by Skills Active, hence why the proposal is
being delivered in a group format.
To recognise that individuals may make different levels of contribution to the proposal there will be a peer
group assessment form that will be completed by each student that reflects on the contribution made by each
The tutor must be kept informed at all times in relation to ‘problems’ that the group encounters. If a member of
the group is not making an equitable contribution then the tutor must be informed ASAP so as to take
Weighted Assessment Criteria:
Your task will be graded against the following weighted criteria:
Proposal 1 – understanding and knowledge of event business and venue management (25%)
Proposal 2 – understanding and knowledge of event business and venue management (25%)
Proposal 3 – understanding and knowledge of event business and venue management (25%)
Presentation of proposal and use of supporting literature and other sources of information (10%)
Evidence of entrepreneurship and application of creativity, innovation and research skills (15%)
Study Skills Support
This will take place in the seminars where there will be dedicated sessions to help and provide guidance for
Feedback & Feed-forward Strategy and how students can access their Feedback
Feedback for the proposals will be provided three weeks after its submission. This will be through the use of
electronic feedback via Blackboard and will give some areas that the students could have improved. Students
will also get feedback on their proposals and their development throughout the module during seminars.
In-module Task Recovery Strategy (where applicable)
If the proposal fails to achieve a mark of 40%, then the students will have an opportunity to deliver a new updated
version of the same proposal in an attempt to achieve the pass grade. This work will be capped at 40%
and must to be presented within two weeks of the original deadline. Please take on board comments from
your feedback if you need to re-submit.
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