External AnalysisCase: Southwest Airlin” rel=”nofollow”>ines 2001: An Industry Under Siege
Instructions:
? For all of the followin” rel=”nofollow”>ing questions, supplement your answers with data and other evidence from the case.
? Only data from the case may be used. No outside research is necessary or permitted.
? All answers should be based on the situation the company was facin” rel=”nofollow”>ing at the time of the case content.
Questions:
1. Describe the problems that Southwest Airlin” rel=”nofollow”>ines is facin” rel=”nofollow”>ing followin” rel=”nofollow”>ing 9/11.
2. Conduct an external analysis of Southwest Airlin” rel=”nofollow”>ines in” rel=”nofollow”>include:
a. Porter’s Five Forces
? For each of the five forces identify whether the in” rel=”nofollow”>influence is low, medium, or high
? Based on that analysis, write conclusions about the general attractiveness and competitive environment of the in” rel=”nofollow”>industry
b. SWOT Analysis
? Analyze the strengths, weaknesses and opportunities and threats for Southwest Airlin” rel=”nofollow”>ine
? Be detailed
3. Provide three recommendations for Southwest Airlin” rel=”nofollow”>ines movin” rel=”nofollow”>ing forward. Be sure to make recommendations that differ from their existin” rel=”nofollow”>ing actions (at the time of the case), and help to address the problems you identified in” rel=”nofollow”>in Question 1.

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