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Final Exam Case Study Analysis Assignment

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Please create it within ENGLISH with Chinese style.
THIS IS THE REQUIREMENT:
Final Exam Case Study Analysis Assignment: maximum 2 page paper- 12 pt font, double spaced. Please put your full name and course number on all pages. Do NOT use a cover page. Citations can be placed on a third page. Papers not meeting all of these requirements will be subject to a 10% reduction in their grade.
CASE: Social Media and the Planned Parenthood/Susan Komen Controversy
In this assignment you will be referencing a case and answering the questions below utilizing course concepts. Your grade will be determined by your choice, application and explanation of relevant and appropriate course concepts to each of the questions asked.
You will be evaluated based on your use of the most relevant and effective course concepts. Please keep in mind that this is a social media class and not a public relations or management class. Your responses should reflect an interpretation of this case specifically as it relates to the use of social media.
Please divide your assignment into 6 sections and NUMBER your responses. Please make sure you address all of the questions below:
1. Whichorganizationdoyoubelieveusedsocialmediamoreeffectivelyand why?
2. Whatroledidsocialmediaplayinthisconflict:asasupporterofTVreporting or did it lead the TV reporting and the TV reporting was the supporter of social media? Please explain your reasoning and cite specific social media platforms that played the largest role in the conflict.
3. Fromthecourseconceptswehavelearnedintheclasschoosethe3you believe were most significant in this conflict between Planned Parenthood and Susan Komen. Please explain the role of each concept and why you believe it to be one of the most significant.
4. Pleasediscussyourreasoningforeachconcept’sroleineffectingtheoutcome of the conflict. Please discuss each concept in a separate section; the concepts should be sections 4,5 and 6. Provide specific reasons as to why you chose each concept and why you believe each one to be one of the 3 best to employ. Also please make sure you provide specific examples of why you say that the concept was effective.

THIS IS THE CASE:

Roy Weissman CMN 6015 Introduction to the Digital Era: Social Media (08032013)
Final Exam Case Study Analysis Assignment: maximum 2 page paper- 12 pt font, double spaced. Please put your full name and course number on all pages. Do NOT use a cover page. Citations can be placed on a third page. Papers not meeting all of these requirements will be subject to a 10% reduction in their grade.
CASE: Social Media and the Planned Parenthood/Susan Komen Controversy
In this assignment you will be referencing a case and answering the questions below utilizing course concepts. Your grade will be determined by your choice, application and explanation of relevant and appropriate course concepts to each of the questions asked.
You will be evaluated based on your use of the most relevant and effective course concepts. Please keep in mind that this is a social media class and not a public relations or management class. Your responses should reflect an interpretation of this case specifically as it relates to the use of social media.
Please divide your assignment into 6 sections and NUMBER your responses. Please make sure you address all of the questions below:
1. Which organization do you believe used social media more effectively and why?
2. What role did social media play in this conflict: as a supporter of TV reporting or did it lead the TV reporting and the TV reporting was the supporter of social media? Please explain your reasoning and cite specific social media platforms that played the largest role in the conflict.
3. From the course concepts we have learned in the class choose the 3 you believe were most significant in this conflict between Planned Parenthood and Susan Komen. Please explain the role of each concept and why you believe it to be one of the most significant.
4. Please discuss your reasoning for each concept’s role in effecting the outcome of the conflict. Please discuss each concept in a separate section; the concepts should be sections 4,5 and 6. Provide specific reasons as to why you chose each concept and why you believe each one to be one of the 3 best to employ. Also please make sure you provide specific examples of why you say that the concept was effective.
In the early afternoon of Tuesday, January 31, 2012, The Associated Press released what would soon become
a major news story, writing: “The nation’s leading breast-cancer charity, Susan G. Komen for the Cure, is halting its
partnerships with Planned Parenthood affiliates creating a bitter rift, linked to the abortion debate, between two
iconic organizations that have assisted millions of women. The change will mean a cutoff of hundreds of thousands
of dollars in grants, mainly for breast exams.”1 The article cited “newly adopted criteria barring grants to
organizations that are under investigation by local, state or federal authorities” and referenced a congressional
investigation of Planned Parenthood as the key reason for the change. Planned Parenthood accused Susan G.
Komen for the Cure of “bowing to pressure from anti-abortion activists.” Planned Parenthood’s president, Cecile
Richards, told The Associated Press, “It’s hard to understand how an organization with whom we share a mission of
saving women’s lives could have bowed to this kind of bullying. It’s really hurtful.”2 Over the next four days the
controversy roiled the nation, drawing politicians, activists, the press and supporters of both organizations into a
painful battle that pitted one venerable women’s health organization against another.
Planned Parenthood

Planned Parenthood Federation of America (Planned Parenthood), the nation’s largest nonprofit sexual and
reproductive healthcare provider and advocacy organization, traced its roots to 1916 when nurse Margaret Sanger
defied U.S. Comstock laws-45-year old legislation that made contraception illegal-by opening the country’s first
birth control clinic in Brooklyn, New York.3 Sanger’s dedication to the effort was personal: she believed her
mother’s death age fifty was the result of the strain of bearing eighteen pregnancies.4 In 1923 Sanger opened a
1 “Planned Parenthood Blames Pro-life ’Bullying’ After Cancer Charity Cuts Funds,” The Guardian, January 31, 2012,
httpzllwwwguardian.co.uklworldl2012[Ianl3llplanned-parenthood-bulIying-cancer-charity, accessed November 15, 2012.
2 “Planned Parenthood Blames Pro-life ’Bullying’ After Cancer Charity Cuts Funds,” The Guardian, January 31, 2012,
httpzllwwwguardian.co.uklworldlZOlZlianBllplanned-parenthood-bulIying-cancer-charity, accessed November 15, 2012.
3 “History & Successes,” Planned Parenthood Federation of America, http:[lwww.plannedparenthood.orglabout-uslwho-we-
arelhistory-and-successes.htm, accessed November 15, 2012.
4Public Broadcasting Service, The Pill, People & Events, httpzllwww.pbs.orglwgbhlamexlpiIllpeopleeventslp sanger.html,
accessed November 15, 2012.
This case was written by Laura Winig, Case Writer, for Professor Archon Fung, Ford Foundation Professor of Democracy and
Citizenship at the John F. Kennedy School of Government, Harvard University. HKS cases are developed solely as the basis for
class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or
ineffective management.
Funding for this case was provided by the Joseph B. Tompkins, Jr. Fund for Case Study and Research.
Copyright © 2012 President and Fellows of Harvard College. No part of this publication may be reproduced, revised, translated,
stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means without the express written
consent of the Case Program. For orders and copyright permission information, please visit our website at
http://www.ksgcase.harvard.edu/ or send a written request to Case Program, John F. Kennedy School of Government, Harvard
University, 79 John F. Kennedy Street, Cambridge, MA 02138.

This document is authorized for use only by Xin Wang in Intro to Digital-Final taught by Weissman, Northeastern University from January 2015 to June 2015.

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