“Global Brands” Please respond to the following:

Each year, the interbrand consultancy compiles a ranking of global brands. From the first e-Activity, compare the top 13 best global brands to the top 13 best global

brands for 2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that interests you, and speculate on the main reasons why the rank of this brand

you selected changed or did not change.

From the second e-Activity, select one (1) local brand, one (1) international brand, and one global brand. Compare and contrast the key differences of the products of

the three (3) brands you selected, and give your opinion on why they are categorized as local, international, and global.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂

Share on Facebook

Tweet

Follow us