Global Marketing Channels and Physical Distribution

Review Chapter 12: Global Marketing Channels and Physical Distribution, and carefully analyze Case 12-2: Can Walmart Crack the Retail Code in India? Review the Intro and Company Profile sections in the Walmart Case StudyLinks to an external site. It is also recommended to review the Forbes School of Business and Technology MBA Walmart Case StudyLinks to an external site. handout.

Address the following points for the selected country:

Summarize some of the elements in your selected country’s political, economic, and cultural environments that can impact the market opportunity for Walmart expansion.
Discuss the market expansion strategy you would suggest for Walmart in your selected country based on your environmental review and referring to Figure 12-4 in your text.
Analyze each utility that Walmart may be creating in the country of your choice.

As a reminder, you learned that channels create utility for customers (place utility, form utility, time utility, and information utility) that can be leverages as a source of competitive advantage.
Explain which utility can potentially work as a competitive advantage for Walmart considering its target market and their needs, wants, and preferences in your selected country.

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