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GOGEE- food caterer in London

GOGEE- food caterer in London

Order Description

Business plan outline

1. Executive Summary
An Executive Summary is critical to the success of the business plan. The Executive Summary offers synopsis of the business plan, and highlights the key points raised within. This business plan part is where you need to capture the reader’s attention so that he/she will be compelled to read on.
2. Business Analysis
When writing the business analysis, be sure to include the following (5Ws and How):
• Where the business will be located
• When the company started
• What products or services are sold
• How the business will operate
• Who will operate the business
• Legal structure of business
• Mission statement/vision
• Overview of industry
3. Marketing strategy
When writing the marketing strategy, be sure to include the following:
Marketing mix ( product, price, place (location), promotion, people, physical evidence, process. It also includes the market segmentation, competitive analysis and all other selling strategies):
• Target segments (Define the people who are you customers, What groups of consumers will buy from you
When writing the products and services section, be sure to include the following:
• The uniqueness of the product or service
• The method in which the items are sold
• Benefits to the customer
• Why customers will purchase it from your business
• Supplier details, noting any exclusive dealerships
• Pricing policy or strategy
• How does your products differ from the competition, USP- How is your business different from the competition? What is your competitive edge?
• Competitor analysis- where and what businesses are competing against yours?
• Product/service (what products and services are offered, how and where (distribution) and future plans for product lines/services

4. Management Plan
What to Include:
• The organizational structure of the business
• Number of employees
• Who will supervise the staff?
• Your role in the operations
• Future staffing needs
• Job descriptions for each role
• Total personnel costs
• What benefits will be offered to employees
5. Financial Plan
When writing the financial plan, you should include the following:
• Break-even Analysis
• Profit and Loss Statements
• Cash Flow projects
• Balance Sheet
• Industry ratios
• Address all possible risks
6. Business feasibility/ risk management
7. Recommendations
8. A short conclusion
9. References/ bibliography
10. Appendices

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