There are three steps to this essay assignment. Before you can begin, you must first choose one of the health care scenarios below on which you will base this assignment.
You are the marketing director for a primary care doctor’s office in a middle- to upper-class suburban area. A company has designed a new technology that can measure blood pressure via a wearable bracelet, and your doctor’s office has just been selected to receive the first shipment of the bracelets.
You are the marketing director for the EMS department in a large, culturally diverse urban area that also covers the surrounding county including more rural areas. Your department has just partnered with a virtual company so that certain patients with minor issues can be seen via video call instead of having to physically come to the emergency room.
You are the marketing director for a small nonprofit health clinic in a large city. You just received a large grant to provide medication, treatment, and counseling for patients in the community who are struggling with addiction.