Create a detailed plan for implementation, evaluation, and control of the ‘recommended’ strategic alternative for Amazon. The recommended strategy is one from the stability, growth, and retrenchment alternatives.

This plan highlights the actions needed to implement the recommended strategy at the corporate, business, and functional levels. For each action, the who, what, and how are specified. In terms of evaluation, who and how often the action plan will be evaluated is also determined. Finally, metrics are developed for objective and easy control and evaluation plans.

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