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Innovative Business Case

Developing innovative new products and services is expensive, time consuming, and extremely risky. Most studies have indicated that the majority of development projects fail. Firms need to make difficult choices about which projects are worth the investment and which of those projects are pursued with a rigorous and well-thought-out development process.

Outline an innovation project by creating a 750- to 1,050-word business case.

Identify a company of your choice and an idea for an innovative design project that it can develop.

Identify why the organization is in a good position to be developing the new product or service.
Analyze how the new product or service fits with the company’s current strategic plan.
Examine the innovations that give competitive advantage to your chosen company and whether this innovation is disruptive/revolutionary or evolutionary.
Examine the methods best used to choose this project.
Be mindful of the organization and the project you select, because you will continue your work and research for this same project by developing an implementation and deployment plan in Competency 3.

Sample Solution

harles was born to Henri and Jeanne de Gaulle in 1890, one of five children. Prior to their marriage Henri (Charles father) served as a lieutenant in the Franco-Prussian war, some 20 years prior to Charles being born. Henri was wounded during one of the skirmishes and was forced to leave the Army, something he dearly cherished and was proud to be part of . Henri’s service shaped his parenting. Henri and Jeanne bought up the family to look back at the old France monarchy, which they referred to as the real nation. Charles de Gaulle’s described his father as a “thoughtful, cultivated, traditional man” imbued with a feeling for the dignity of France” . These characteristics stood out in de Gaulle, in particular, his passion and patriotism for France and its people. De Gaulle saw active service in both WWs. He had an unsettled start to his military career and was found to be socially awkward. However, de Gaulle’s ability to think strategically at an early stage in his career was seen as a threat by some senior members in his chain of command. This ability was one of his key traits that aided in his success as a military and political leader, together with his intellect the military character was quickly formed. It was not at all a comfortable character. His corners were never rubbed off. He acquired a great ability to express himself in writing, or in speeches or monologues to a response or for that matter an unresponsive audience . He utilised this ability to communicate his vision to the French public from the UK over radio broadcasting as the leader of the Free French Army. On the 18 June, 1940 de Gaulle flew to London to continue Frances struggle against the invading Germany. This was the start of his political career. He led the resistance for the Free French movement from the UK, against the will of the legal government of France. In the summer of 1944, de Gaulle entered Paris at the end of the War as the commander of the Free French forces. He was appointed the President of France for a short period, where he retired in 1946. Charles de Gaulle was invited back to power in 1958 to solve the pro
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