International Marketing

Read the attached case (Water from Iceland) and answer the four discussion questions at the end (also included below).

Questions

1. Is there sufficient information to determine whether importing water from Iceland would be a profitable business? If not, what additional information is needed to make a determination?

2. Is the market climate in the United States conducive to water imports from Iceland?

3. What are some possible reasons for the fluctuation in the market share held by imports over the past ten years?

4. Should the U.S. government be involved in regulating bottled water products?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sample Solution

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