International Marketing

This is an international marketing plan which is not the same as strategic marketing plan. You have to analyse more about international market. There are two market you have to analyse in the report. one is home country which is singapore and another is any foreign country. The company we chose is TWG which is a singapore based company. Please write according to the suggested framework. Please don’t write anything about e-commerce. Current Situational analysis is for home country and Destination Market analysis is for foreign country. In section 4, differences and issues must be linked to section 5 and 6. i have attached the marking rubrics for the assignment too. please read it carefully. There’re two lecture files i’ve provided. Please read them before you write the report because you have to apply theories and strategies from the slides to the report. There’s one part in the assignment which is marketing mix. It has to be marketing mix for international.

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