International Marketing.
Offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library. The article must be related to international marketing.
In your critique, address the following questions:
What are the main points and arguments of the author(s)?
What is your opinion of the article?
How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples
include the marketing mix, marketing orientation, and organizational structure.)
Sample Solution
Powell’s strategy is that it attracts customers who wants used books in absolutely perfect condition as it accepts only those books which are in perfect condition. Amazon clubs the present book offers with products that are available in its stock at such a rate that consumer can’t refuse it so along with sales of books it also wraps up its stock. Mission and Vision statement Bookschat motive is to provide books cheaply to those who’s pocket doesn’t allows and it connects people through its chat platform. Bookschat wants to provide continuous service to its customers and regularly bring changes to its software so that consumer can adapt to more faster and easier technology. Business Model Canvas Key Partners Key partners of Bookschat will include Website developer, Software developer, Application developer, Appraiser, Publisher, Courier company. Website developer will create an online website for those who have no access to play store or app store. Software developer will provide with regular updates so that application and website will work smoothly without any interruption or delays. Application manager will develop application for android based and iOS based platform user. Appraiser will determine the selling cost of the book, based upon the condition of the book. Courier company will be our key partners, helping in delivering books across the country at a cheaper rate. Key activities>
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