The CEO and CIO in your company wants to propose a new information system that may have a strategic impact on the business. They believe that by gathering data on competitors’ customers, the business will gain a significant competitive advantage. You are the primary lead when applying technology to the business and you have been asked for your opinion about this new opportunity.

Write a 4-5 page summary of your opinion on this idea, addressing the following questions:

What would the advantages and disadvantages of the information system be?
Identify the type of information system this would represent.
What ethical problems might this type of system introduce? Provide at least 2 examples of potential problems.
Address this type of information system with respect to how organizational decision making might be impacted.
Does it matter whether the customers are individuals or businesses? Why or why not?

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